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What we do
Services

Customer and market understanding

New product development research

Brand and advertising research

Online and offline fieldwork services

Insight activation

See full service list
What we do
Sectors

Advertising

Agriculture

Animal health

Automotive

B2B

Consumer goods

E-commerce

Financial services

Food and beverage

Kids and youth

Media

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Helping brands uncover valuable insights

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
General Manager PR - Internal Communications & Government Affairs
Mitsubishi

Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.

Vital Strategies

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal

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report

AI’s Great Divide: East Vs West

What is CATI (Computer-Assisted Telephone Interviewing)?

blog

What is CATI (Computer-Assisted Telephone Interviewing)?

report

How Asia’s Youth Are Redefining Luxury Travel.

free report

How to succeed in the streaming wars - the essential report.

Stay
ahead

free report

9 Types of Travel Personas.

People walking in a tunnel

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The American Marketing Association's Future of Marketing Report.

Post it notes on a wall

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How to run workshops that turn insight into action - best practice guide.

Street life at night

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Consumer trends in Asia: 2021 - the essential report.

Front car bumper

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Speed Bumps on the road to change.

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Food and Beverage trends to watch in 2022 and beyond.

Woman grocery shopping

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The Asian Consumer: 4 Key Trends for the Next Normal.

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The Definitive Guide to Gen-Z.

BEAUTY-INFUENCER

free report

[Guide] 8 Types of Beauty Buyers and their Personas

free report

[Guide] 9 Types of Car Buyers and their Personas

free report

Getting to know adult cannabis consumers in the US as legal markets expand - the essential report.

free report

Getting to know CBD users in the US - the essential report.

Clothes handing on a rack

free report

9 Types of Fashion Buyer Personas.

Man with a credit card and computer

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8 Financial Services Personas

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8 Types of Pet Parents and Their Personas

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How the UK's Rising Cost of Living is Reshaping Consumer Behaviour and What Brands Can Do.

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9 Types of Grocery Shoppers and Their Personas.

dining-personas

free report

9 Types of Restaurant Patrons and Their Personas.

Agricultural field

free report

Seeds of Change.

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Capitalising on the urban mobility opportunity - the essential report.

Food on the table

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Understanding the concerned consumer - the essential report.

free report

[Latest Trends] Changing Gears

Woman sending SMS on mobile phone

free report

[Report] Gen Z and Millennials' Trust in Neo-Banks Across Southeast Asia

report

Youth Attitudes Toward Governance in Southeast Asia

free report

[Research] Cricket’s Biggest Advertising Moment: What Worked in IPL 2024 Ads and What’s Next for Sports Marketing?

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[Free Report] The Future of Online Shopping

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The Modern Millennial.

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[Latest Trends] Next Wave Entertainment

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[Report] Money Matters – 6 Fintech Trends Redefining Finance.

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[Research] Youth Attitudes toward Governance in South East Asia.

Bow of luxury boat

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Luxury Brands ranked - the essential luxury index.

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[Guide] Unravelling the Power of Brand Analysis.

free report

[Report] Navigating Emerging Trends in Global Travel and Tourism.

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[Download the Guide] The Future of Product Marketing.

free report

[Latest Report] Emerging Global Trends in the Beverage Industry.

med tech fitness

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[Research Report] Feeling Good: Powering the Next Gen of Fitness and MedTech.

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[Free Report] About Face: Emerging global trends in the beauty and cosmetics industries.

guide-to-conducting-international-market-research

blog

The Essential Guide to Conducting International Market Research.

blog video

Navigating Cultural Nuances in Global Market Research.

blog

How to use augmented reality in market research: key learnings from our pilot with Asahi – video

blog

How to develop a market entry strategy for Singapore.

blog

How to develop a market entry strategy for India

blog

How to approach segmentation in uncertain times – video

blog

How Indonesian Affiliators are Changing the Game for Brands.

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blog

The top five challenges in international market research solved

guide-to-consumer-product-testing

blog

The ultimate guide to consumer product testing

news

Fraud Alert: Kadence International Warns Against Scams Misusing Its Name

overtourism-is-the-real-crisis

blog

Travel Trends Missed the Mark: Overtourism is the Real Crisis.

blog

Understanding the impact of COVID-19 on vets.

blog

What is Computer-Assisted Personal Interviewing?

what-is-judgement-sampling

blog

What is Judgement Sampling?

what-is-qualitative-research

blog

What is Qualitative Research?

what-is-survey-design

blog

What is survey design?

Food on the table

free report

[Report] The Modern Plate. 5 Trends Shaping Tomorrow’s Dining Experience.

blog

How AI is Reshaping Higher Education in Singapore.

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blog

How to use market research for new product development.

online research in asia

free report

How to conduct online research in Asia – best practice guide.

tools

Margin of Error Calculator.

notebook keyboard

free report

Harnessing online research methodologies – best practice guide.

free report

The Fast Food Flip.

tools

Sample size calculator.

blog

The Definitive Guide to Concept Testing

blog

How to conduct online research in Japan

blog

How to conduct online research in India

blog

How to conduct online research in Indonesia

blog

How to conduct online research in Vietnam

© 2025
Kadence International

Services

Customer and market understanding
New product development research
Brand and advertising research
Online and offline fieldwork services
Insight activation

Sectors

Advertising
Animal Health
Agriculture
Automotive
B2B
Consumer Packaged Goods
E-commerce
Financial Services
Food and Beverage
Kids and Youth
Media
Technology
Telecommunications

Regions

International Market Research
Market Research in China
Market Research in Asia
Market Research in Japan
Market Research in India
Market Research in Europe
Market Research in the United Kingdom
Market Research in the USA

About Us

About Us
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Highly Commended Global Agency of the Year, MRS Awards 2019

Finalist, Quirks 2021

Best Support Services, Finalist, 2020 - MRS Operations Awards

Agency of the Year 2021, Gold Winner, Marketing Magazine

Global Agency Awards 2021

DXA 2021 Finalists

Innovation of the Year, Finalist, 2021 AURAs

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