Luxury market research.

From fashion houses and fine jewelers to luxury automotive, travel, spirits and prestige beauty, we help you understand the affluent and high-net-worth audiences who define the luxury market - and turn that understanding into the products, experiences and campaigns that earn their loyalty. A considered approach to luxury market research, with answers to your most difficult questions, even from the audiences others find hardest to reach.

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Who we work with

  • Affluent and high-net-worth consumer communities and panels
  • Brand desirability, equity and positioning studies
  • Path-to-purchase and clienteling research
  • Product, collection and concept testing
  • Retail, boutique and experience research
  • Brand, advertising and campaign effectiveness
  • Market sizing and opportunity identification across luxury categories and markets

Luxury market research that reaches the audiences others can't

Luxury is built on desire, status and craftsmanship, and the people who buy it rarely fit a simple profile. We've spent years getting close to affluent and high-net-worth consumers, collectors and connoisseurs, building the rapport and discretion these audiences expect. From heritage maisons to challenger luxury brands, we help you understand what drives desirability, protect and grow brand value, and read the cultural differences that shape luxury from Paris to Shanghai. Whatever the question, we connect the dots - turning consumer insight into the elevated decisions that move your brand forward.

Why choose Kadence for your luxury market research?

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Reach a special audience

Affluent and high-net-worth consumers, collectors and connoisseurs worldwide, including the genuinely hard-to-reach. We're known for excelling when other agencies stumble.

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A real understanding of luxury

We research the emotional and cultural drivers of desire, status and craftsmanship, not just the transaction.

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Local understanding with global reach

With offices across the Americas, Europe and Asia-Pacific, we read luxury through the right cultural lens in every market, including the fast-growing Asian luxury markets.

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Proven approach, modern analytics

Qualitative depth, quantitative scale and advanced analytics under one roof.

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From data to decisions

Clear, decision-ready recommendations that protect and grow brand value, not just data.

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Discretion and rapport

We build the trust and confidentiality that affluent audiences and prestige brands expect.

Specific research approaches for luxury

  • Affluent and high-net-worth consumer communities and panels
  • Brand desirability, equity and positioning studies
  • Path-to-purchase and clienteling research
  • Product, collection and concept testing
  • Retail, boutique and experience research
  • Brand, advertising and campaign effectiveness
  • Market sizing and opportunity identification across luxury categories and markets
Our Results

Our mission is to raise the impact of research – and we're delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
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We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.

Head of Research
Bloomberg

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.

Senior Marketing Executive
Arla Foods

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions.  The impact of the work is still being felt now, several years later.

Customer Intelligence Director
Wall Street Journal

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.

Performance Marketing Analytics Director
Treatwell

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Other sectors we serve

Our market research capabilities extend beyond education. With over 30 years of experience in market research, we have a wealth of expertise and in-depth knowledge across various sectors.

Whether you’re in retail, tech, healthcare, or food and beverage, Kadence applies the same level of dedication and insight to help you meet your unique objectives.

Luxury categories we specialize in

Fashion and leather goods - we help luxury fashion and leather goods brands understand desirability, craftsmanship cues and the path to purchase, from runway to resale.

Watches and jewelry - we research collectors, gifting and self-purchase, and the heritage and provenance that drive value in fine watches and jewelry.

Fine wines and spirits - we understand connoisseurs and occasion-led buyers, from premiumization to gifting and the rituals around luxury drinks.

Luxury automotive - we research affluent buyers and enthusiasts across consideration, configuration and ownership, including the shift to electric and bespoke personalization.

Luxury travel and hospitality - we help luxury hotels, resorts and experience brands understand expectations, service and the emotional payoff affluent travelers seek.

Prestige beauty and fragrance - we research the premium end of beauty and fragrance, where brand story and sensory experience matter as much as the product.

Our approach to luxury research

Luxury audiences are small, discerning and rarely easy to reach, and the decisions they make are emotional as much as rational. We combine qualitative depth and quantitative scale, build genuine rapport with affluent and high-net-worth consumers, and apply discretion at every step. Through our global office network we run multi-market studies that read desire, status and craftsmanship through the right cultural lens, bringing global reach with genuine local understanding, including across the fast-growing Asian luxury markets.

What's shaping luxury research now

The luxury landscape is shifting fast, from the rise of younger and Asian luxury consumers to growing expectations around sustainability, provenance and resale, and the move to digital clienteling and experience-led luxury. We help brands stay ahead of these shifts with insight that connects what is changing to what to do about it.

Advertising
Advertising
Agriculture
Agriculture
Animal Health
Animal health
Automotive
Automotive
Consumer Goods
Consumer goods
Ecommerce
Ecommerce
Financial Services
Financial services
Food and beverage
Food and beverage
Kids and youth
Kids and youth
Media
Media
Technology
Technology
Telecommunications
Telecommunications

FAQs

What is luxury market research?

Luxury market research is how you build a clear picture of the affluent and high-net-worth audiences who buy luxury - what drives their desire, loyalty and spending - so you can shape products, experiences, pricing and brand strategy with confidence.

Why is market research important for luxury brands?

Luxury depends on perception, desirability and brand value, and the audiences are small, discerning and hard to reach. Research removes the guesswork from positioning, product and pricing decisions, helping you protect heritage while staying relevant to new generations of luxury buyers.

How do you reach affluent and high-net-worth audiences?

We specialize in reaching hard-to-recruit audiences, with carefully built communities and panels, the right incentives, and a discreet, high-trust approach that affluent consumers respond to.

Which luxury categories do you work across?

We cover but are not limited to fashion and leather goods, watches and jewelery, fine wines and spirits, luxury automotive, luxury travel and hospitality, and prestige beauty and fragrance.

Which research methods do you use for luxury clients?

We combine qualitative and quantitative methods - communities and panels, in-depth interviews, surveys, product and experience testing, and advanced analytics - chosen to fit the question and the audience.

Can you run luxury research internationally?

Yes. Through our global office network we run multi-market luxury research, with particular strength in the fast-growing Asian luxury markets, reading desirability and status through the right cultural lens in each market.

How do you protect brand and project confidentiality?

Discretion is central to how we work with prestige brands, with appropriate confidentiality and careful handling of sensitive brand and product information throughout.

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