B2B market research.

Why Choose Kadence for Your B2B Market Research?

Choosing the right agency for B2B market research isn’t just about data—it’s about unlocking genuine clarity that drives smarter decisions and stronger business outcomes. Whether you’re launching into new markets, refining your proposition, or navigating complex sales environments, Kadence delivers insights that move the needle.

At Kadence, we understand that B2B isn’t just B2C with a different logo. It’s a landscape shaped by long sales cycles, multiple decision-makers, nuanced buying criteria and industry-specific dynamics. That’s why our research isn’t off-the-shelf; it’s designed to reflect the real challenges your business faces and uncover the opportunities that matter most.

You’ll work directly with experienced researchers who specialise in B2B engagements. We don’t just hand over data, we collaborate with you at every step, bringing clarity, alignment and strategic focus. From day one, we take the time to understand your business, your stakeholders and your goals. So, what you get isn’t just insight, but actionable direction.

B2B Research Methods

Every research challenge is different. That’s why we use a tailored mix of methodologies to match your specific objectives. These might include:

In-Depth Interviews (IDIs)

We can speak directly with senior decision-makers, influencers and stakeholders within your target audience. These aren’t tick-box conversations—they’re deep, strategic discussions that uncover the motivations, objections and priorities driving B2B decisions.

Quantitative Surveys

We can design robust, focused surveys for B2B audiences that go beyond surface-level data. Our insights help you validate assumptions, size opportunities and track shifting perceptions over time, all backed by reliable sample designs and smart analysis.

Focus Groups

When collaborative thinking is key, our professionally moderated groups can provide a space to test new ideas, refine messaging, or challenge assumptions. We keep it dynamic, structured and deeply relevant to your objectives.

Desk Research and Market Analysis

We can bring together third-party data, competitor intelligence and macro trends to give you a detailed understanding of the landscape you’re operating in or moving into.

Smart B2B Market Segmentation That Reflects Reality

In B2B, segmentation needs to go beyond titles and turnover. We dig deeper into what really shapes decision-making: trigger events, customer pain points, internal buying processes and organisational mindsets. Our segmentation frameworks help you focus your sales and marketing efforts on the segments that truly matter.

Experts at Local and International B2B Market Research

Whether you’re growing locally or expanding internationally, Kadence is here to help with clear and practical B2B market research. Our experienced team creates custom insights tailored exactly to your goals, whether that means getting a clearer picture of competitors, navigating regulatory environments, understanding cultural differences or diving deep into buyer behaviours. With offices across the world and global experience, we’ll give you the insights you need to confidently enter new markets and stay ahead of the competition.

Ready to move beyond assumptions and make decisions with confidence?

Request a quote today. We’d love to learn more about your business and show how our research can unlock new possibilities.