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What we do
Services

Customer and market understanding

New product development research

Brand and advertising research

Online and offline fieldwork services

Insight activation

See full service list
What we do
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Agriculture

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Helping brands uncover valuable insights

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
General Manager PR -Internal Communications & Government Affairs
Mitsubishi

Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.

Vital Strategies

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal

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Stay up to date with our latest thinking and access useful resources to support you in your role

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blog

Why Two-Wheeler Brands Need to Win the Aftermarket.

blog

The Old Rules of Premiumization No Longer Apply in India.

blog

Why Indonesia’s Consumer Spending Tightens After Lebaran.

blog

How Geopolitics Is Rewriting Consumer Demand and Brand Strategy.

Stay
ahead

blog

What Brands Need to Know About America’s CBD Users.

blog

Why the Best Markets Are Not the Biggest Ones.

The Real Reason Customers Reject Your Price

blog

The Real Reason Customers Reject Your Price.

blog

What Our Pre-Olympic Games Study Reveals About Japanese Viewers.

gen-z-consumers-in-china-in-2024

blog

Gen Z consumers in China.

blog

Why Valentine’s Day No Longer Drives Consumer Behavior in Japan.

blog

Money Matters: A Summary of 6 Fintech Trends Redefining Finance.

blog

Aligning Your Value Proposition with Emerging Consumer Trends.

blog

The Experience Edge and How Brand Experience Propels Growth.

The Livestream Is Becoming the Front Door to Snack Discovery.

blog

The Livestream Is Becoming the Front Door to Snack Discovery.

blog

Wellness Has Become the New Baseline for Brand Relevance.

What-the End-of-Year-Shopping-Season-Reveals-About-Consumer-Caution

blog

What the End-of-Year Shopping Season Reveals About Consumer Caution.

How the Conscious Consumer is Setting New Terms in Manufacturing.

blog

How the Conscious Consumer is Setting New Terms in Manufacturing.

blog

How Consumer Behavior Is Reshaping India’s Fitness Market.

Predictive-analytics-in insurance-underwriting

blog

Insurance Is Learning to Predict You.

cute capitalism and packaging filipino consumer behavior

blog

How Aesthetic Packaging Shapes Filipino Consumer Behavior.

report

The Green Brand

blog

The Impact of Consumer Food Choices on Singapore’s F&B Growth.

how-food-and-beverage-giants-are-adapting-to-changing-consumer-tastes-and-budgets

blog

How Food and Beverage Giants Are Adapting to Changing Consumer Tastes and Budgets.

fast-food-gets-personal-as-consumers-demand-more-choice

blog

Fast Food Gets Personal as Consumers Demand More Choice.

following-their-gut-instincts-consumers-wouldnt-trust-fast-food-chains-to-provide-clean-meat

blog

Following Their Gut Instincts: Consumers Wouldn’t Trust Fast Food Chains to Provide Clean Meat.

Food and beverage trends

blog

Food and Beverage Trends to Watch in 2022 and Beyond.

food-industry-trends-for-2020-and-beyond

blog

Food Industry Trends For 2020 and Beyond.

from-games-to-gains-the-benefits-of-gamification-for-health

blog

From Games to Gains: The Benefits of Gamification for Health.

from-gym-to-street-shifting-trends-in-japans-sportswear

blog

From Gym to Street: Shifting Trends in Japan’s Sportswear.

from-headlines-to-hyperlinks-the-shifting-dynamics-of-news-consumption-and-trust

blog

From Headlines to Hyperlinks: The Shifting Dynamics of News Consumption and Trust.

from-niche-to-mainstream-the-unstoppable-rise-of-organic-foods

blog

From Niche to Mainstream: The Unstoppable Rise of Organic Foods.

generation-x-the-silent-disruptors-shaping-the-future

blog

Generation X: The Silent Disruptors Shaping the Future.

blog

How the Smart Spend Mindset Is Reshaping the Luxury Market.

blog

How Brands Can Adapt to the Social Media Detox Trend.

blog

How Brands Appeal to the Eco-Conscious Traveler.

how-to-use-customer-journey-mapping-to-improve-the-customer-experience

blog

How to Use Customer Journey Mapping to Improve the Customer Experience.

blog

Disruptive DTC Brand Strategies for Traditional Retail.

blog

Disappearing Acts: Why Customers Ghost and How to Win Them Back.

blog

Decoding the UK Consumer Landscape: A Deep Dive into Regional Nuances and Myths.

blog

Decoding Customer Minds: The Power of Attitudinal vs. Behavioral Research.

blog

Decoding Consumer Habits Across Diverse Asian Markets.

blog

Deciphering Choices: An Introduction to Choice Modeling in Market Research.

blog

Cultivating Connections: Winning the Hearts of Hispanic Audiences.

inside-the-urban-shift-reshaping-consumer-demand

blog

Inside the Urban Shift Reshaping Consumer Demand.

is-the-future-of-streaming-only-for-those-who-can-pay-more

blog

Is the Future of Streaming Only for Those Who Can Pay More?

japans-second-hand-market-redefines-retail-and-sustainability

blog

Japan’s Second-Hand Market Redefines Retail and Sustainability.

blog

Capturing the Conscious Nonconsumer Market.

blog

Building Brand Loyalty with Gen Z.

jollibee-is-rewriting-the-rules-of-global-fast-food

blog

Jollibee is Rewriting the Rules of Global Fast Food.

blog

Bridging the divide between online and offline grocery shopping.

blog

Beyond Tradition: The Evolution of Consumerism in Japan.

blog

Beyond the Box: How Packaging Shapes Consumer Choices in the Eco-Conscious Marketplace.

blog

Beyond Likes and Shares: Harnessing the Power of Social Media Insights.

blog

Beauty Sales Rise as Small Luxuries Defy Economic Gloom.

blog

How City Farming is Transforming the Way We Get Our Food.

blog

How do people commute across the globe?

blog

How DTC Food Brands Are Changing the Rules.

blog

How Elections Shape Market Dynamics and Consumer Preferences.

blog

Latest global trends in the beauty and cosmetics industries.

luxury-retail-faces-reckoning-as-gen-z-embraces-thrift

blog

Luxury Retail Faces Reckoning as Gen Z Embraces Thrift.

marketing-in-china-a-tale-of-regions-urbanism-and-unique-consumerism

blog

Marketing in China: A Tale of Regions, Urbanism, and Unique Consumerism.

pet-parenting-goes-premium-as-owners-prioritize-wellness-over-cost

blog

Pet Parenting Goes Premium as Owners Prioritize Wellness Over Cost.

pets-take-priority-as-households-pull-back-elsewhere

blog

Pets Take Priority as Households Pull Back Elsewhere.

picking-your-brain-how-neuroscience-unlocks-the-secrets-of-consumer-decision-making

blog

Picking your brain: How Neuroscience Unlocks the Secrets of Consumer Decision-making.

reshaping-product-launches-in-a-world-of-subscription-fatigue

blog

Reshaping Product Launches in a World of Subscription Fatigue.

blog

How India’s Youth Are Embracing Neo-Banks.

People standing near the light at the end of a dark hallway

free report

Which behaviors will stick and which will subside in a world without restrictions? Report.

free report

The Definitive Guide to Gen-Z

blog

How Live Streaming is Reshaping Media Consumption.

blog

How Market Research is Adapting to the Attention Economy.

blog

How Nintendo Conquered the UK Market and Changed Gaming Forever.

blog

How Psychology is Transforming Market Research.

blog

How Retailers are Redefining Loyalty Programs in the Subscription Economy.

blog

How Rising Food Prices Are Changing Buying Habits in Japan.

blog

How Automakers Use Car Clinics to Get a Competitive Edge.

blog

How a Roof Color Turned Into a Masterclass in Consumer Psychology.

blog

Households Recalibrate Spending Amid Rising Recession Fears.

serving-sustainability-how-quick-serve-restaurants-are-redefining-their-environmental-impact

blog

Serving Sustainability: How Quick Serve Restaurants are Redefining Their Environmental Impact.

sustainable-sips-or-consumerism-trap

blog

Sustainable Sips or Consumerism Trap?

targeting-the-growing-urban-consumer-market-in-india

blog

Targeting the Growing Urban Consumer Market in India.

taste-trust-or-trend-unpacking-the-plant-based-milk-movement

blog

Taste, Trust, or Trend? Decoding the Plant-Based Milk Movement.

thailands-male-grooming-market-is-booming

blog

Thailand’s Male Grooming Market is Booming.

the-decline-of-department-stores-understanding-changing-consumer-preferences-and-the-future-of-retail

blog

The Decline of Department Stores: Understanding Changing Consumer Preferences and the Future of Retail.

the-evolution-of-kids-media-consumption-habits

blog

The Evolution of Kids’ Media Consumption Habits.

the-evolution-of-the-vietnamese-consumer-in-2024

blog

The Evolution of the Vietnamese Consumer in 2024.

the-future-is-wearable-understanding-consumer-behavior-in-the-world-of-wearable-technology

blog

The Future is Wearable: Understanding Consumer Behavior in the World of Wearable Technology.

the-hidden-risk-brands-face-when-they-stop-listening

blog

The Hidden Risk Brands Face When They Stop Listening.

consumer-behavior-and-the-future-of-food-production

blog

The Impact of Consumer Behavior on the Future of Food Production.

blog

The Impact of Ecommerce on the Handmade Industry.

Food on the table

free report

Understanding the concerned consumer - the essential report.

the-impact-of-uncertainty-on-consumer-buying-decisions

blog

The Impact of Uncertainty on Consumer Buying Decisions.

the-importance-and-types-of-research-design

blog

The Importance and Types of Research Design.

the-importance-of-mobile-responsiveness-in-ux-optimization

blog

The Importance of Mobile Responsiveness in UX Optimization.

free report

Luxury Brands ranked – the essential luxury index.

the-marketing-teams-of-the-future

blog

The Marketing Teams of the Future.

the-organic-wave-global-trends-and-consumer-attitudes-shaping-the-future-of-food

blog

The Organic Wave: Global Trends and Consumer Attitudes Shaping the Future of Food.

the-ozempic-effect-how-consumer-behaviors-are-shifting-across-industries

blog

The Ozempic Effect: How Consumer Behaviors are Shifting Across Industries.

blog

The Psychology Behind Consumerism.

the-psychology-of-fomo-and-how-brands-use-it

blog

The Psychology of FOMO and How Brands Use It.

the-return-of-experiential-marketing-and-why-it-matters-now

blog

The Return of Experiential Marketing and Why It Matters Now.

blog

The Rise of Second-Hand Shopping and Its Implications for Brand Positioning.

the-rise-of-the-wellness-economy

blog

The Rise of the Wellness Economy.

the-role-of-market-research-in-product-package-design

blog

The Role of Market Research in Product Package Design.

the-spending-power-of-seniors-is-reshaping-global-consumption

blog

The Spending Power of Seniors Is Reshaping Global Consumption.

the-toy-industrys-next-big-bet

blog

The Toy Industry’s Next Big Bet.

the-ultimate-guide-to-building-beauty-brands-with-influencer-marketing

blog

The Ultimate Guide to Building Beauty Brands with Influencer Marketing.

tiktoks-socio-economic-impact-in-southeast-asia

blog

TikTok’s Socio-Economic Impact in Southeast Asia: A Summary of the Report.

top-4-trends-set-to-disrupt-the-financial-services-industry-in-2025

blog

Top 4 Trends Set to Disrupt the Financial Services Industry in 2025.

top-4-trends-set-to-disrupt-the-food-and-beverage-industry-in-2025

blog

Top 4 Trends Set to Disrupt the Food and Beverage Industry in 2025.

top-4-trends-set-to-disrupt-the-media-industry-in-2025

blog

Top 4 Trends Set to Disrupt the Media Industry in 2025.

travel-trends-missed-the-mark-overtourism-is-the-real-crisis

blog

Travel Trends Missed the Mark: Overtourism is the Real Crisis.

turning-waste-into-wealth-the-rise-of-upcycled-foods-and-what-it-means-for-brands

blog

Turning Waste into Wealth: The Rise of Upcycled Foods and What It Means for Brands.

understanding-customer-needs-in-a-rapidly-changing-world-a-best-practice-guide

blog

Understanding Customer Needs in a Rapidly Changing World.

Understanding Thai Consumer Preferences and Behaviors

blog

Understanding Thai Consumer Preferences and Behaviors.

understanding-the-power-of-emotional-triggers-in-product-marketing

blog

Understanding the Power of Emotional Triggers in Product Marketing.

understanding-the-role-of-big-data-in-market-research

blog

Understanding the Role of Big Data in Market Research.

understanding-the-urban-rural-divide-in-indonesian-shopping-behavior

blog

Understanding the Urban-Rural Divide in Indonesian Shopping Behavior.

consumer-behavior-in-the-beauty-industry

blog

Understanding Your Audience: A Deep Dive into Consumer Behavior in the Beauty Industry.

unlocking-consumer-preferences-with-maxdiff-and-turf-analysis

blog

Unlocking Consumer Preferences with MaxDiff and TURF Analysis.

unlocking-the-power-of-retail-media-networks-with-shopper-insights

blog

Unlocking the Power of Retail Media Networks with Shopper Insights.

unraveling-customer-preferences-a-deep-dive-into-discrete-choice-modeling

blog

Unraveling Customer Preferences: A Deep Dive into Discrete Choice Modeling.

unraveling-filippino-purchase-behavior

blog

Unraveling Filipino Purchase Behavior.

unveiling-the-power-of-panel-surveys-capturing-the-dynamics-of-consumer-attitudes-and-behaviors-over-time

blog

Unveiling the Power of Panel Surveys: Capturing the Dynamics of Consumer Attitudes and Behaviors Over Time.

unveiling-uks-cost-of-living-crisis

blog

Unveiling UK’s Cost of Living Study: A Summary.

usage-and-attitude-studies-everything-you-need-to-know

blog

Usage and attitude studies – everything you need to know

ux-vs-cx-research-whats-the-difference

blog

UX vs. CX research —what’s the difference?

vets-on-demand-are-redefining-the-future-of-pet-healthcare

blog

Vets on Demand Are Redefining the Future of Pet Healthcare.

what-2024s-top-google-searches-reveal-about-shifting-consumer-habits

blog

What 2024’s Top Google Searches Reveal About Shifting Consumer Habits.

what-the-grocery-aisle-tells-us-about-the-global-economy

blog

What the Grocery Aisle Tells Us About the Global Economy.

when-loyalty-programs-fall-short-why-undying-loyalty-isnt-always-worth-it

blog

When Loyalty Programs Fall Short: Why Undying Loyalty Isn’t Always Worth It.

when-sustainability-meets-the-limits-of-consumer-budgets

blog

When Sustainability Meets the Limits of Consumer Budgets.

Who is Gen C? Understanding the Connected Consumer Revolution.

blog

Who is Gen C? Understanding the Connected Consumer Revolution.

why-chocolate-sales-are-rising-in-a-health-focused-world

blog

Why Chocolate Sales Are Rising in a Health-Focused World.

Why do consumers think updated and revised products are better?

blog

Why Do Consumers Think Updated and Revised Products are Better?

why-gen-z-values-sustainability-tips-for-marketing-to-the-eco-conscious-generation

blog

Why Gen Z Values Sustainability: Tips for Marketing to the Eco-Conscious Generation.

why-inflation-is-not-stopping-middle-class-indulgence

blog

Why Inflation Is Not Stopping Middle-Class Indulgence.

why-local-seafood-is-gaining-ground-in-a-global-market

blog

Why Local Seafood Is Gaining Ground in a Global Market.

why-marketers-are-rethinking-buyer-intent-tracking

blog

Why Marketers Are Rethinking Buyer Intent Tracking.

why-tech-buyers-are-saying-not-yet

blog

Why Tech Buyers Are Saying ‘Not Yet.’

why-the-next-billion-buyers-will-be-bilingual-mobile-first-and-mistrustful

blog

Why the Next Billion Buyers Will Be Bilingual, Mobile-First, and Mistrustful.

why-the-she-conomy-is-now-driving-global-growth

blog

Why the She-conomy Is Now Driving Global Growth.

blog

The Consumer Appetite Fueling a Mushroom Revolution in Grocery.

© 2025
Kadence International

Services

Customer and market understanding
New product development research
Brand and advertising research
Online and offline fieldwork services
Insight activation

Sectors

Advertising
Animal health
Agriculture
Automotive
B2B
Consumer Packaged Goods
E-commerce
Financial services
Food and Beverage
Kids and Youth
Media
Technology
Telecommunications

Regions

International Market research
Market Research in China
Market Research in Asia
Market Research in Japan
Market Research in India
Market Research in Europe
Market Research in the United Kingdom
Market Research in the USA

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Highly Commended Global Agency of the Year, MRS Awards 2019

Finalist, Quirks 2021

Best Support Services, Finalist, 2020 - MRS Operations Awards

Agency of the Year 2021, Gold Winner, Marketing Magazine

Global Agency Awards 2021

DXA 2021 Finalists

Innovation of the Year, Finalist, 2021 AURAs