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What we do
Services

Customer and market understanding

New product development research

Brand and advertising research

Online and offline fieldwork services

Insight activation

See full service list
What we do
Sectors

Advertising

Agriculture

Animal health

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Technology

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Helping brands uncover valuable insights

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
General Manager PR -Internal Communications & Government Affairs
Mitsubishi

Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.

Vital Strategies

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal

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blog

The Hidden Risk in How Brands Study Consumers.

blog

The New Retail Intelligence Is Hiding in the Mirror.

free report

[Report] From Treats to Treatment Systems

blog

Why Indonesia’s Consumer Spending Tightens After Lebaran.

Stay
ahead

5-reasons-concept-testing-is-important

blog

Why Concept Testing Is Essential in Market Research.

blog

What Does it Take to Delight Today’s Customers?

how-big-data-and-market-research-converge

blog

How Big Data and Market Research Converge To Improve Decision-Making.

The Real Reason Customers Reject Your Price

blog

The Real Reason Customers Reject Your Price.

video

Asia's Spending Divide.

free report

The Hidden Rules of Scaling in Asia

blog

Case Study— From Slump to Success: How Remote Work Resurrected Airbnb Post-Pandemic

5-examples-of-how-to-test-product-concepts

blog

Product Concept Examples: 5 Ways to Test Your Product Idea Before Launch.

How the Lunar New Year Temporarily Rewrites Consumer Spending Rules

blog

How the Lunar New Year Temporarily Rewrites Consumer Spending Rules.

stay-or-stray-decoding-customer-loyalty-through-market-insights

blog

Stay or Stray? Decoding Customer Loyalty Through Market Insights.

3 Consumer Trends Democratizing Wealth Management

blog

3 Consumer Trends Democratizing Wealth Management.

blog

Elevating Market Research Insights Through Visual Communication.

6 Market Research Industry Trends Worth Watching.

blog

6 Market Research Industry Trends Worth Watching.

blog

Top 5 Metrics for Measuring Customer Satisfaction.

blog

The Ultimate Playbook for B2B Market Research Success.

what-is-cluster-sampling

blog

What is Cluster Sampling?

what-is-a-hall-test

blog

What is a Hall Test?

blog

Where Japan Gets Its News and Who They Trust Most.

Why Value Propositions No Longer Hold And What the Strongest Brands Do Instead.

blog

Why Brands Are Getting Value Propositions Wrong.

blog

What the Global Snack Boom Reveals About the Modern Consumer.

free report

[Report] Graze Craze

free report

The Gen X Factor

The Future of Everyday AI in Japan

blog

How Japan Is Shaping the Future of Everyday AI.

how-to-use-primary-research-to-humanise-data

blog

How to Use Primary Research to Humanize Data.

blog

How Concept Testing Helps Brands Avoid Costly Product Launch Mistakes.

report

The Green Brand

report

AI’s Great Divide: East Vs West

what-is-fieldwork-in-market-research

blog

What is Fieldwork in Market Research?

eye-tracking-technology-uses-in-market-research

blog

Eye Tracking Technology Uses in Market Research.

eyes-on-the-prize-the-impact-of-location-based-advertising-on-consumer-memory

blog

Eyes on the Prize: The Impact of Location-Based Advertising on Consumer Memory.

from-gym-to-street-shifting-trends-in-japans-sportswear

blog

From Gym to Street: Shifting Trends in Japan’s Sportswear.

green-or-mean-the-art-of-authentic-eco-branding

blog

Green or Mean? The Art of Authentic Eco-Branding.

blog

Decoding the UK Consumer Landscape: A Deep Dive into Regional Nuances and Myths.

blog

Deciphering Choices: An Introduction to Choice Modeling in Market Research.

indonesia-market-research-key-consumer-trends-you-must-know

blog

Indonesia Market Research: Key Consumer Trends You Must Know.

inside-japans-overlooked-dental-crisis

blog

Inside Japan’s Overlooked Dental Crisis.

blog

Capturing the Conscious Nonconsumer Market.

blog

Beyond Tradition: The Evolution of Consumerism in Japan.

blog

How Brands Can Thrive in a Privacy-First World.

blog

How DTC Food Brands Are Changing the Rules.

blog

How Free Super Bowl Streaming Is Changing the Game for Fans and Brands.

blog

How Generation Alpha Is Redefining Consumer Behavior.

knowing-when-to-redefine-your-target-audience

blog

Knowing When to Redefine Your Target Audience.

leveraging-ad-research-and-consumer-insights-for-impactful-advertising

blog

Leveraging Ad Research and Consumer Insights for Impactful Advertising.

leveraging-consumer-usage-and-attitude-surveys

blog

Leveraging Consumer Usage and Attitude Data.

blog

Leveraging Market Research to Gauge Brand Sentiment.

leveraging-sentiment-analysis-to-navigate-singapores-digital-dialogue

blog

Leveraging Sentiment Analysis to Navigate Singapore’s Digital Dialogue.

maximizing-business-success-conducting-effective-market-research-surveys

blog

Maximizing Business Success: Conducting Effective Market Research Surveys.

participant-recruitment-in-market-research

blog

Participant Recruitment in Market Research.

picking-your-brain-how-neuroscience-unlocks-the-secrets-of-consumer-decision-making

blog

Picking your brain: How Neuroscience Unlocks the Secrets of Consumer Decision-making.

blog

How India’s Youth Are Embracing Neo-Banks.

blog

How is international market research affected by language differences?

blog

How Kidults Are Driving Toy Sales.

People standing near the light at the end of a dark hallway

free report

Which behaviors will stick and which will subside in a world without restrictions? Report.

free report

Food and Beverage trends to watch in 2022 and beyond.

free report

Getting to know adult cannabis consumers in the US as legal markets expand – the essential report.

free report

Getting to know CBD users in the US – the essential report.

Woman grocery shopping

free report

The Asian Consumer: 4 Key Trends for the Next Normal.

free report

The Definitive Guide to Gen-Z

financial services

free report

Digital Payments and E-Wallet Usage and Behavior in Indonesia.

blog

How Mobile-First Surveys Are Transforming Global Market Research.

blog

How Nutrition Label Changes Could Redefine Food Marketing.

blog

How Online Gambling Is Changing the Game in the Philippines.

blog

How Rising Pet Ownership And Market Research Reveal Emerging Trends.

blog

How Smart Brands Succeed in Lean Times.

blog

How Starbucks Wins by Thinking Local.

blog

How AI Is Rewriting the Consumer Journey.

blog

How a Roof Color Turned Into a Masterclass in Consumer Psychology.

strengthening-customer-connections-by-harnessing-the-power-of-data

blog

Strengthening Customer Connections By Harnessing the Power of Data.

the-4-main-types-of-user-studies

blog

The 4 Main Types of User Studies.

the-advantages-of-mobile-diaries-in-qualitative-market-research

blog

The Advantages of Mobile Diaries in Qualitative Market Research.

the-art-of-storytelling-in-product-marketing

blog

The Art of Storytelling in Product Marketing.

the-asian-consumer-summary-of-our-latest-trend-report

blog

The Asian Consumer: Summary of Our Latest Trend Report.

Food on the table

free report

Understanding the concerned consumer - the essential report.

free report

[Research] Cricket’s Biggest Advertising Moment: What Worked in IPL 2024 Ads and What’s Next for Sports Marketing?

med tech fitness

free report

[Research Report] Feeling Good: Powering the Next Gen of Fitness and MedTech.

the-impact-of-mobile-devices-on-survey-responses-why-question-types-matter-more-than-ever

blog

The Impact of Mobile Devices on Survey Responses: Why Question Types Matter More Than Ever.

the-importance-of-diversity-in-market-research

blog

The Importance of Diversity in Market Research.

the-importance-of-packaging-design-for-food-and-beverage-products

blog

The Importance of Packaging Design for Food and Beverage Products.

free report

Luxury Brands ranked – the essential luxury index.

the-importance-of-user-studies

blog

The Importance of User Studies.

the-modern-guide-to-observing-focus-groups

blog

The Modern Guide to Observing Focus Groups.

the-power-of-collaboration-how-market-research-and-design-thinking-can-drive-innovation

blog

The Power of Collaboration: How Market Research and Design Thinking Can Drive Innovation.

the-power-of-the-olympics-for-brands

blog

The Power of the Olympics for Brands.

blog

The Psychology Behind Consumerism.

the-role-of-market-research-in-product-package-design

blog

The Role of Market Research in Product Package Design.

the-role-of-market-research-in-developing-successful-branding-strategies

blog

The Role of Market Research in Developing Successful Branding Strategies.

the-silent-majority-how-unheard-voices-shape-our-world-and-what-brands-must-do-to-listen

blog

The Silent Majority: How Unheard Voices Shape Our World and What Brands Must Do to Listen.

the-smart-play-for-marketers-who-want-results-with-email-and-sms

blog

The Smart Play for Marketers Who Want Results with Email and SMS.

understanding-customer-needs-in-a-rapidly-changing-world-a-best-practice-guide

blog

Understanding Customer Needs in a Rapidly Changing World.

understanding-gen-z-insights-into-the-newest-consumer-market

blog

Understanding Gen Z: Insights into the Newest Consumer Market.

understanding-the-role-of-a-focus-group-moderator

blog

Understanding the Role of a Focus Group Moderator.

understanding-the-urban-rural-divide-in-indonesian-shopping-behavior

blog

Understanding the Urban-Rural Divide in Indonesian Shopping Behavior.

unlock-unique-insights-in-a-shifting-market-with-cusp-generations

blog

Unlock Unique Insights in a Shifting Market With Cusp Generations.

unlocking-consumer-preferences-with-maxdiff-and-turf-analysis

blog

Unlocking Consumer Preferences with MaxDiff and TURF Analysis.

unpacking-surprising-trends-in-japans-coffee-market

blog

Unpacking Surprising Trends in Japan’s Coffee Market.

unraveling-customer-preferences-a-deep-dive-into-discrete-choice-modeling

blog

Unraveling Customer Preferences: A Deep Dive into Discrete Choice Modeling.

unveiling-the-power-of-panel-surveys-capturing-the-dynamics-of-consumer-attitudes-and-behaviors-over-time

blog

Unveiling the Power of Panel Surveys: Capturing the Dynamics of Consumer Attitudes and Behaviors Over Time.

using-data-driven-insights-to-improve-your-product-marketing-strategy

blog

Using Data-Driven Insights to Improve Your Product Marketing Strategy.

what-does-a-post-factual-world-mean-for-research

blog

What does a post-factual world mean for research?

what-is-a-car-clinic

blog

What is a Car Clinic?

what-is-a-central-location-test

blog

What is a central location test?

what-is-computer-assisted-personal-interviewing

blog

What is Computer-Assisted Personal Interviewing?

what-is-concept-testing-in-new-product-development

blog

What is Concept Testing in New Product Development?

what-is-conjoint-analysis-in-market-research

blog

What is Conjoint Analysis in market research?

judgement-sampling

blog

What is Judgement Sampling?

what-japans-pet-owners-wantand-how-brands-can-deliver

blog

What Japan’s Pet Owners Want—and How Brands Can Deliver.

whats-cooking-in-japan-key-takeaways-from-the-latest-food-survey

blog

What’s Cooking in Japan: Key Takeaways from the Latest Food Survey.

future-proof-your-strategies-with-segmentation-analysis

blog

When Demographic Segmentation is not Enough: Future-Proof Your Strategies with Segmentation Analysis.

blog

Why Brand Loyalty is Turning Into Tribalism.

why-the-she-conomy-is-now-driving-global-growth

blog

Why the She-conomy Is Now Driving Global Growth.

why-transactional-rewards-are-losing-their-grip

blog

Why Transactional Rewards Are Losing Their Grip.

guide

The Faces of Beauty: Eight Core Consumer Segments in the Beauty Industry.

© 2025
Kadence International

Services

Customer and market understanding
New product development research
Brand and advertising research
Online and offline fieldwork services
Insight activation

Sectors

Advertising
Animal health
Agriculture
Automotive
B2B
Consumer Packaged Goods
E-commerce
Financial services
Food and Beverage
Kids and Youth
Media
Technology
Telecommunications

Regions

International Market research
Market Research in China
Market Research in Asia
Market Research in Japan
Market Research in India
Market Research in Europe
Market Research in the United Kingdom
Market Research in the USA

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Contact our offices

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Highly Commended Global Agency of the Year, MRS Awards 2019

Finalist, Quirks 2021

Best Support Services, Finalist, 2020 - MRS Operations Awards

Agency of the Year 2021, Gold Winner, Marketing Magazine

Global Agency Awards 2021

DXA 2021 Finalists

Innovation of the Year, Finalist, 2021 AURAs