Consumer goods market research.

Supporting strategies for successful product launches and portfolio management

Ellie Tehrani Consumer Goods Market Research Lead

Launching or refining consumer products is a big endeavor. We support brands with consumer goods market research at every stage of the product development cycle, harnessing insight to help clients understand their customers and prospects to grow market share.

From Unilever to Arla to Mars our consumer packaged goods market research team has worked with some of the world’s biggest names to help them determine the winning concept, identify the right flavor / scent portfolio, uncover category unmet needs and pinpoint key targets.

Our Results

Our mission is to raise the impact of research – and we’re delivering

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Free Report

Understanding the Concerned Consumer

From calls for recyclable packaging to moves to eat less meat, we’re seeing the rise of the concerned consumer. But what are the issues that really matter to consumers when comes to food and drink?

Our latest research, with 5000 consumers across 10 countries which match the global footprint of our offices, sought to explore.

Download the report now
Concerned Consumer
Blog

How Kidults Are Driving Toy Sales.

The fastest-growing consumer in the toy industry is not a kid. A new generation of adults is rewriting the rules of play, driving billions in annual sales and reshaping how toy brands approach product development and marketing. These buyers, known as kidults, are fueling growth as they seek nostalgia, collectibles, and high-end toys once marketed […]

Blog

Japan’s Second-Hand Market Redefines Retail and Sustainability.

The second-hand goods market in Japan has seen extraordinary growth over the past decade, more than doubling in value since 2010. This surge reflects a shift in consumer behavior toward more sustainable and economical choices, driven by the rising popularity of second-hand goods platforms and a cultural focus on quality and reuse. Our sister company, […]

consumer-psychology
Blog

The Psychology of FOMO and How Brands Use It.

A pair of limited-edition sneakers sells out in seconds. A countdown timer warns shoppers to buy now—or miss out. An influencer teases an exclusive event, restricted to a select few. Despite a surplus of consumer choices, brands are making products deliberately harder to buy. Scarcity, urgency, and FOMO—the fear of missing out—have become core strategies […]

Blog

Fast Food Gets Personal as Consumers Demand More Choice.

When Miguel and Mikayla Reyes launched Quesadilla Gorilla in Visalia, California, they weren’t just selling quesadillas – they were tapping into a growing demand for customization. By letting customers build their meals with fresh ingredients and signature salsas, they transformed a small local shop into a rapidly expanding chain. Fast food chains are no longer […]

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