Online and offline fieldwork services.
Gather the data you need to drive decision making.
For many people, fieldwork research can be a hassle. But this is where we’re in our element. We work with organizations, providing online and offline fieldwork services to get them the data they need to move forward confidently.
From focus groups and in-depth interviews to online communities and central location testing, our fieldwork research expertise spans multiple methodologies and audience types. This rich experience means we can provide you with advice and guidance on the best possible research approach to get the data you need.
At every stage, we take care of the heavy lifting. This means you can focus on what’s most important, turning data into recommendations for your clients, safe in the knowledge that the fieldwork is running smoothly.
With award nominations from key industry bodies, we’re recognized as a leading fieldwork partner. We were finalists in 3 categories at the Market Research Society’s Operations Awards – Best Data Collection (face-to-face), Best Data Collection (online), with our training and development program going on to secure Highly Commended status.
Online and offline fieldwork services
Market research recruitment
Secure the right people to take part in your market research projects
Expert interviews
Engage with market experts to build a deeper understanding of the challenges your brand faces and how to respond
In-depth interviews
Engage with consumers and clients one-on-one to access detailed and nuanced insights
Telephone depth interviews
By engaging experts across markets and sectors, we can build a rich understanding of the market and where it’s heading to help you future proof your business.
CATI
Optimize your strategy by building customer understanding
Online communities
Delve deeper to truly understand consumers and their relationship to your brand
Online panels and online surveys
Get access to your target audience with one of the most efficient tools in research
Central location testing
Set your products and campaigns up for a successful launch
Neuroscience
Uncover subconscious behaviors to connect better with consumers
Sensory research
Develop food and beverage products that will thrive in the market
Emerging research methods
Harness new research techniques to uncover deeper insight
Focus groups
Delve deeper to truly understand your consumer segments and find new ways to meet their needs
Our customers
View all case studies
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
While we span the globe, we're all about one-to-one connections.
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
The Hidden Risk Brands Face When They Stop Listening.
Consumer sentiment shifts rapidly, shaped not only by your company’s directives and strategies but also by external forces, such as viral trends, cultural movements, and economic forces. The brands that endure and adapt to these changes in real-time. Brand tracking is more than a periodic check-in – it’s essential for survival. By continuously monitoring brand […]
Why the Next Billion Buyers Will Be Bilingual, Mobile-First, and Mistrustful.
Late one evening in Lagos, 22-year-old Chika is scrolling through TikTok, eyes fixed on a local influencer demoing the latest face serum. She watches the 30-second video twice, screenshots the product, and toggles over to Jumia to compare prices, scanning reviews that look a little too polished to be real. Before checking out, she sends […]
How Brands Can Lead During Boycotts.
Boycotts can upend entire markets overnight. In 2019, a diplomatic dispute between South Korea and Japan turned into a full-scale consumer revolt. Sales of Japanese beer in South Korea plummeted by 92%, and Uniqlo shuttered multiple stores as South Korean consumers rejected Japanese brands en masse. What began as a trade conflict quickly became an […]
The Rise of the Wristband Nation.
Wearables aren’t fringe anymore. Once seen as fitness accessories for gym-goers and early adopters, smartwatches and health trackers are becoming everyday essentials. In the first quarter of 2024 alone, global shipments of wearable devices hit 113 million units – an almost 9% jump compared to the year before. And that’s despite persistent inflation and consumer […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorAt Panasonic, we’ve always believed in collaborative work. Here, Kadence has been instrumental in helping us understand our status quo, identify the key drivers of NPS and strategic improvement areas across our refrigerator, air conditioners and washing machine categories. Team Panasonic is grateful for the sincere efforts put in, this in turn, will help us serve our consumers better.
Panasonic – India
Panasonic – India
Vital Strategies
Customer Intelligence Director