Customer and market understanding.
Get closer to customers and build a rich understanding of the market and customer behavior to future-proof your strategy.
Having a clear understanding of your customers and your position in the market means you’re better equipped to take advantage of future growth opportunities.
We work with businesses to help them get closer to their current and target customers, building a deep understanding of their customer’s needs, expectations, and relationship with your brand. To set this in context, we can explore the broader market dynamics, identifying trends and whitespace to help you grow your market share.
But we don’t stop there. We turn this insight into a competitive advantage, workshopping findings with you to inform product and strategy development and to help inspire new marketing messages.
One of our key services is customer and market understanding, which plays a crucial role in helping brands thrive in today’s competitive landscape.
As a brand, it’s essential to have a deep understanding of your target audience.
That’s where our expertise comes in.
Our dedicated team of researchers specializes in gaining insights into consumer behavior, preferences, and motivations. Through a combination of quantitative and qualitative research methods, we delve into the minds of your target customers to uncover valuable insights.
Quantitative research forms the foundation of our approach. We collect data from a representative sample of your target market using surveys, questionnaires, and other data collection methods. This data allows us to analyze trends, patterns, and correlations, providing you with actionable insights. You can make informed decisions about your products or services by understanding consumer preferences, purchase intent, and overall satisfaction.
However, we go beyond numbers and statistics. To truly understand your customers, we complement quantitative research with qualitative methods. We gain deeper insights into consumer attitudes, emotions, and experiences through in-depth interviews, focus groups, and user testing sessions. These qualitative insights help us uncover valuable nuances that quantitative data may not capture alone. By combining both approaches, we provide you with a comprehensive understanding of your target audience.
But understanding your customers is just the beginning. You must offer a unique and compelling user experience to succeed in the market.
Our design team is here to help you create visually appealing and user-friendly products or services. With their expertise in product design, they can transform your ideas into captivating mock-ups that effectively communicate your vision to consumers.
We believe in the power of collaboration and iteration. Throughout the design process, we involve potential customers and gather their feedback on the mock-ups. This iterative approach allows us to refine and improve the designs based on real user preferences and needs. By involving your target audience in the design process, you can ensure that your product or service meets their expectations and stands out from the competition.
At Kadence, we aim to provide actionable insights and practical recommendations. We believe in delivering research beyond data and numbers, helping you develop successful products and services.
Contact us today to learn how our targeting and customer and market-understanding insights can benefit your business.
Together, we can unlock the full potential of your products or services and drive your success in the market.
Customer and market understanding – our services
Market understanding
Identify trends and market nuances to position your product or service for success
Market entry
Break into lucrative new markets
Market sizing
Understand the size of the sales opportunity in an existing or new market
Opportunity identification
Find new opportunities in your category to inspire product development
Customer understanding
Truly understand your customers’ needs and challenges to inform future strategy
Segmentation research
We design powerful segmentations to help you identify and appeal to the customers that will deliver most for your business
Usage and attitude surveys
Gain a snapshot of the market from your consumers’ viewpoint by understanding what they think about your products and services and how they use them
Shopper research
Maximizing conversion in-store and online
Customer satisfaction
Optimize customer interactions across different channels to minimize churn rate and grow your business
Our Customers
View all case studies
Validating an internal brand proposition for SMU’s Post-Graduate Programme
A multiphase regional study helped SMU understand resonance and perceptions towards an internal branding effort for the postgraduate track.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
While we span the globe, we're all about one-to-one connections.
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
Who is Gen C? Understanding the Connected Consumer Revolution.
They don’t fit into a neat generational box, yet they are shaping the future of commerce, content, and connectivity. Meet Gen C – Generation Connected, a powerful psychographic group that defies traditional demographics. Unlike millennials, Gen X, or Gen Z, they aren’t defined by birth years but by behavior: always-on, digitally fluent, and community-driven. For […]
How Consumers Are Pushing Big Brands to Rethink Farming.
In Brazil’s Cerrado Mineiro region, coffee farmer Marcelo Montanari is redefining what it means to grow coffee in a changing climate. By interplanting native trees with his coffee crops and reducing chemical use, he’s not just nurturing healthier soil – he’s building resilience against the unpredictable swings of climate change. This shift hasn’t gone unnoticed. […]
Seeds of Change
The Shifting Tides of Streaming Across the US, UK, and Southeast Asia.
Streaming is no longer an emerging trend – it has firmly established itself as the dominant mode of entertainment. Yet, how people stream content varies significantly by region and generation. While the US, UK, and Southeast Asia all favor on-demand viewing, regional and demographic nuances are shaping the next phase of the industry. In the […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingAt Panasonic, we’ve always believed in collaborative work. Here, Kadence has been instrumental in helping us understand our status quo, identify the key drivers of NPS and strategic improvement areas across our refrigerator, air conditioners and washing machine categories. Team Panasonic is grateful for the sincere efforts put in, this in turn, will help us serve our consumers better.
Panasonic – India
Panasonic – India
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorWe have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of Research
Vital Strategies
Customer Intelligence Director