Segmentation research.

Identify your most valuable segments to drive future strategy.

Not all customers deliver the same value for your business. But how do you determine where to focus your efforts for maximum return?

Our segmentation studies are designed to help you understand the distinct groupings that make up your market so you can hone in on the ones that offer the most potential.

We partner with you from the get-go. By collaborating with your stakeholders throughout the process, we can design segmentation solutions that really add value to your business – founded on strategic thinking and high-quality analysis.

Working with our own in-house creative team, we bring the segments off the page and into the business. Through personas and documentary-style video, we bring your customers to life, helping to drive decision making on everything from marketing strategy right through to customer service.

The impact this research can have on your business

Devise future strategy

By pinpointing your most valuable customer segments, we can work with you to identify and harness new growth opportunities for your business

Develop winning products

By bringing product teams closer to their customers, we help companies design products and services that address critical pain points and needs.

Design effective marketing strategies

Our segmentations bring customers centre stage, helping marketing teams to really get under their skin and understand their motivations

Our Customers

View all case studies

Developing a future-focused digital product strategy for Wall Street Journal

A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.

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Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung

A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.

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Establishing a pan-Asian Financial Health Index for GoBear

A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.

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Free Report

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery

We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell