Insight activation.
Activate Insights to Drive Informed Decision-Making
We believe that insight should sit at the heart of business decision-making – and we work with organizations to make this happen.
In addition to our core insights services, we specialize in the art of data storytelling through data visualization. We understand that raw data can be overwhelming and difficult to comprehend. That’s why our team of skilled data analysts and visualization experts work together to transform complex information into visually engaging narratives.
By leveraging innovative tools and techniques, we create compelling visual representations that bring your data to life. Through our storytelling approach, we help you uncover hidden patterns, trends, and correlations, enabling you to communicate your insights effectively and make informed decisions with clarity and confidence.
We create memorable deliverables that get your stakeholders to sit up and listen. Our in-house design team have created infographics to bring sales teams closer to their customers, mocked up product concepts to bring new ideas to life for innovation teams and designed ad mock-ups to inspire creatives as they develop insight-led campaigns. By combining insight and design, we’re able to raise the impact of research, ensuring it drives decision-making across your organisation.
Beyond this, we also run stakeholder interviews to help you secure buy-in to the research at the outset, as well as workshops to align your teams behind a clear path ahead following the debrief. Working together, we’ll translate insights into a strategy with clear action points that will drive growth for your business.
We offer comprehensive, detailed insights services to help businesses make informed decisions and stay ahead of the competition. Our experienced analysts and researchers use cutting-edge methodologies and tools to deliver accurate and actionable information. Here are some of the critical insights services we provide:
- Market Analysis: We conduct thorough market assessments to help you understand the current landscape, identify trends, and evaluate potential opportunities. Our experts analyze the market size, growth rates, customer segments, and competitive dynamics to provide a holistic industry view.
- Consumer Research: We delve deep into consumer behavior and preferences through qualitative and quantitative research methods. We uncover valuable insights into customer needs, motivations, purchasing habits, and brand perceptions by conducting surveys, focus groups, and in-depth interviews.
- Competitive Intelligence: Stay ahead of your competitors with our comprehensive competitive intelligence services. We gather and analyze information about your rivals’ strategies, products, pricing, distribution channels, and marketing efforts. This enables you to make informed decisions and develop effective competitive strategies.
- Brand Perception Studies: Understanding how your target audience perceives your brand is crucial for success. Our brand perception studies measure brand awareness, associations, loyalty, and overall brand equity. We identify strengths and weaknesses, enabling you to refine your brand positioning and messaging.
- Product Testing and Development: Our insights services include product testing and development support. Through surveys, focus groups, and usability testing, we help you optimize your products or services, ensuring they meet customer expectations and align with market demand.
- Market Entry Strategies: Planning to expand into new markets? We assist you in developing practical market entry strategies. Our team conducts feasibility studies, evaluates the market potential, assesses regulatory environments, and identifies critical success factors, giving you the insights needed to enter new markets confidently.
- Trend Analysis: Anticipate future market developments with our trend analysis services. We monitor industry trends, technological advancements, consumer preferences, and socio-economic factors to help you identify emerging opportunities and adapt your business strategies accordingly.
- Data Analytics and Visualization: We provide advanced data analytics and visualization services to transform raw data into meaningful insights. Our team employs statistical analysis, data mining techniques, and visualization tools to extract actionable intelligence from complex datasets.
At Kadence International, we are committed to delivering accurate, timely, and insightful information that empowers businesses to make data-driven decisions. Whether you need assistance with market analysis, consumer research, competitive intelligence, or any other aspect of market research, our team is here to provide the detailed insights you require.
Insight Activation Services
We create memorable deliverables that get your stakeholders to sit up and listen. Our in-house design team has created infographics to bring sales teams closer to their customers, mocked up product concepts to bring new ideas to life for innovation teams, and designed ad mock-ups to inspire creatives as they develop insight-led campaigns. By combining insight and design, we’re able to raise the impact of research, ensuring it drives decision-making across your organization.
Beyond this, we also run stakeholder interviews to help you secure buy-in to the research at the outset, as well as workshops to align your teams behind a clear path ahead following the debrief. Working together, we’ll translate insights into a strategy with clear action points that will drive growth for your business.
We offer comprehensive, detailed insights services to help businesses make informed decisions and stay ahead of the competition. Our experienced analysts and researchers use cutting-edge methodologies and tools to deliver accurate and actionable information.
Our Key Insights Services
Market Analysis: We conduct thorough market assessments to help you understand the current landscape, identify trends, and evaluate potential opportunities. Our experts analyze the market size, growth rates, customer segments, and competitive dynamics to provide a holistic industry view.
Consumer Research: We delve deep into consumer behavior and preferences through qualitative and quantitative research methods. By conducting surveys, focus groups, and in-depth interviews, we uncover valuable insights into customer needs, motivations, purchasing habits, and brand perceptions.
Competitive Intelligence: Stay ahead of your competitors with our comprehensive competitive intelligence services. We gather and analyze information about your rivals’ strategies, products, pricing, distribution channels, and marketing efforts. This enables you to make informed decisions and develop effective competitive strategies.
Brand Perception Studies: Understanding how your target audience perceives your brand is crucial for success. Our brand perception studies measure brand awareness, associations, loyalty, and overall brand equity. We identify strengths and weaknesses, enabling you to refine your brand positioning and messaging.
Product Testing and Development: Our insights services include product testing and development support. Through surveys, focus groups, and usability testing, we help you optimize your products or services, ensuring they meet customer expectations and align with market demand.
Market Entry Strategies: Planning to expand into new markets? We assist you in developing practical market entry strategies. Our team conducts feasibility studies, evaluates market potential, assesses regulatory environments, and identifies critical success factors, giving you the insights needed to enter new markets confidently.
Trend Analysis: Anticipate future market developments with our trend analysis services. We monitor industry trends, technological advancements, consumer preferences, and socio-economic factors to help you identify emerging opportunities and adapt your business strategies accordingly.
Data Analytics and Visualization: We provide advanced data analytics and visualization services to transform raw data into meaningful insights. Our team employs statistical analysis, data mining techniques, and visualization tools to extract actionable intelligence from complex datasets.
Why Choose Kadence International?
At Kadence International, we are committed to delivering accurate, timely, and insightful information that empowers businesses to make data-driven decisions. Whether you need assistance with market analysis, consumer research, competitive intelligence, or any other aspect of market research, our team is here to provide the detailed insights you require.
Insight activation
Our customers
View all case studies
Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi
A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
How to run workshops that turn insight into action
How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.
Download the guide now
Why Climate-Resilient Crops Face Global Hurdles.
A billion people depend on India’s wheat harvests. What happens when the heat rises too fast for crops to survive? Export bans. Soaring grain prices. A scramble for alternatives. Across Asia and beyond, food systems are under strain as extreme weather makes staple crops increasingly unpredictable. In response, scientists in China have developed drought-resistant rice […]
Why Marketers Are Rethinking Buyer Intent Tracking.
B2B marketers have traditionally relied on account-level intent data, measuring company-wide engagement signals – website visits, content downloads, and webinar attendance – to identify potential buyers. But as decision-making power fragments across multiple stakeholders, these broad indicators are proving unreliable. Marketers aren’t just missing key players in the buying process; they’re wasting valuable resources targeting […]
Who is Gen C? Understanding the Connected Consumer Revolution.
They don’t fit into a neat generational box, yet they are shaping the future of commerce, content, and connectivity. Meet Gen C – Generation Connected, a powerful psychographic group that defies traditional demographics. Unlike millennials, Gen X, or Gen Z, they aren’t defined by birth years but by behavior: always-on, digitally fluent, and community-driven. For […]
How Consumers Are Pushing Big Brands to Rethink Farming.
In Brazil’s Cerrado Mineiro region, coffee farmer Marcelo Montanari is redefining what it means to grow coffee in a changing climate. By interplanting native trees with his coffee crops and reducing chemical use, he’s not just nurturing healthier soil – he’s building resilience against the unpredictable swings of climate change. This shift hasn’t gone unnoticed. […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchI have leveraged Kadence’s design and curation services extensively over the last year and continue to be wowed by their speed, agility, and quality of output. The team helped me turn multiple key presentations and infographics last year into WOW content, helping create compelling stories that were memorable and effective. Probably more than anything, I value their partnership and willingness to help, not just “sell” which is rare in today’s world!
Senior Insights Leader
Mars
Senior Insights LeaderKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics Director
Sales & Marketing
Vital Strategies
Customer Intelligence Director