Brand and advertising research.

Unlock insight to power brand growth. Leverage our tried-and-tested methodologies that provide you with
predictive consumer feedback while developing advertising and innovations.

Brand and advertising research

From campaign ideation to creative evaluation and brand impact, we’ll work with you to maximise your marketing spend at every step of the process.

 

We work with brands to help enhance their marketing and advertising efforts and assess this impact through brand studies.

By getting closer to the needs and attitudes of consumers, we’re able to identify the core human truths and big ideas that fuel great content and marketing strategies.

Whether you’re about to start a new campaign, testing new concept areas, evaluating final ad stimulus and copy, or understanding the impact of your campaigns, we’re on hand to help you get the most out of your marketing.

Revolutionize your approach to crafting effective advertising and products consistently. Harness the power of consumer insights at every stage, empowering your teams to excel and ensuring marketers always maintain a consumer-centric perspective.

Through our brand and advertising research services, we equip you with the tools and knowledge needed to revolutionize your approach.

With our ad testing and insights, your marketers and brand managers will always maintain a consumer-centric perspective, ensuring that your advertising and product development efforts consistently hit the mark.

Partner with us and unlock the full potential of your marketing and advertising efforts. Together, we’ll uncover the insights to propel your brand to new heights of success.

 

While we span the globe, we're all about one-to-one connections.

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Brands Exposed: What consumers want to see from your marking as they emerge from lockdown

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

Download the report now
Brands Exposed
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Why Scooters, Not Cars, Are Leading Asia’s Electric Future.

While the world watches Tesla, a more profound electric shift is unfolding in Asia. And it’s happening on two wheels. More than 9.6 million electric two-wheelers were sold across Asia in 2023, compared to fewer than 2 million electric cars. In India, electric scooter sales rose by over 36 percent year-on-year, led by local players […]

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Blog

The Consumer Appetite Fueling a Mushroom Revolution in Grocery.

In a trade hall packed with natural food startups and plant-based hopefuls, the mushroom drinks were among the first to sell out. Odyssey’s lion’s mane “cold brew” disappeared before lunch. Popadelics’ truffle-dusted shiitake chips were gone by midday. And when the Natural Products Expo West wrapped for the year, trend watchers were left with one […]

Blog

How Market Research is Adapting to the Attention Economy.

Every second, a huge amount of content competes for our attention—news feeds refresh, notifications alert us, and videos play automatically before we can skip them. People aren’t just scrolling through; they’re avoiding, filtering, and tuning out. This overload of information has made our attention very valuable. Recent studies indicate the average human attention span has […]

oral-care-in-Japan
Blog

Inside Japan’s Overlooked Dental Crisis.

Japan has one of the longest life expectancies in the world. Yet many of its citizens skip the dentist until something hurts, and the results are catching up with them. While the country’s universal health insurance system provides broad access to dental treatments, from fillings to oral surgery, preventive habits remain inconsistent. Japan’s universal health […]

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