Brand and advertising research.

Unlock insight to power brand growth. Leverage our tried-and-tested methodologies that provide you with
predictive consumer feedback while developing advertising and innovations.

Brand and advertising research

From campaign ideation to creative evaluation and brand impact, we’ll work with you to maximise your marketing spend at every step of the process.

 

We work with brands to help enhance their marketing and advertising efforts and assess this impact through brand studies.

By getting closer to the needs and attitudes of consumers, we’re able to identify the core human truths and big ideas that fuel great content and marketing strategies.

Whether you’re about to start a new campaign, testing new concept areas, evaluating final ad stimulus and copy, or understanding the impact of your campaigns, we’re on hand to help you get the most out of your marketing.

Revolutionize your approach to crafting effective advertising and products consistently. Harness the power of consumer insights at every stage, empowering your teams to excel and ensuring marketers always maintain a consumer-centric perspective.

Through our brand and advertising research services, we equip you with the tools and knowledge needed to revolutionize your approach.

With our ad testing and insights, your marketers and brand managers will always maintain a consumer-centric perspective, ensuring that your advertising and product development efforts consistently hit the mark.

Partner with us and unlock the full potential of your marketing and advertising efforts. Together, we’ll uncover the insights to propel your brand to new heights of success.

 

While we span the globe, we're all about one-to-one connections.

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Brands Exposed: What consumers want to see from your marking as they emerge from lockdown

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

Download the report now
Brands Exposed
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How Online Gambling Is Changing the Game in the Philippines.

The Philippine gambling industry operates within a structured but complex regulatory framework, with multiple entities overseeing different aspects of gaming. While legal, state-regulated gambling platforms thrive, underground gambling networks continue to exist, shaping the broader betting environment. Understanding these structures is essential to navigating the evolving landscape of both traditional and online betting. PAGCOR Regulates […]

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Can Chipotle Sell Mexican Food to Mexico?

A bold move into familiar territory – will it pay off? Chipotle’s announcement to open its first restaurant in the country, which inspired its menu, raises eyebrows and expectations. Partnering with Latin American restaurant operator Alsea, the US-based chain is entering a market where culinary authenticity isn’t a differentiator; it’s the starting point. For Chipotle, […]

Blog

Taste, Trust, or Trend? Decoding the Plant-Based Milk Movement.

In cafés from Stockholm to Singapore, something curious is happening to the humble latte. The milk has changed – but the meaning of what’s being poured has changed even more. Oat milk, once a fringe choice in vegan corners of Brooklyn and East London, now commands entire refrigerator shelves in mainstream supermarkets. In London alone, […]

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