Knowledge hub

Alexa, which stores have the best deals right now?  Once a futuristic notion, this question is now a reality for millions of consumers who rely on voice-activated devices for shopping lists, product recommendations, and more. As conversational AI becomes an integral part of daily life, voice-first commerce is reshaping brand engagement, challenging traditional marketing approaches, […]

Food and beverage giants are scrambling to keep up with shifting consumer demands. Shoppers want healthier ingredients, fair prices – not smaller portions – and full transparency on what they’re buying. With inflation squeezing budgets and a growing backlash against shrinkflation, companies are under pressure to rethink everything from product sizes to formulations or risk […]

Market research is more than a routine step in a business plan; it’s the compass steering companies through shifting consumer behaviors, emerging trends, and competitive pressures. Think of it as both a map outlining the broader landscape and a magnifying glass revealing the subtle details that influence strategic decisions. Whether in the brainstorming sessions of […]

At the recent Shanghai Auto Show, it became clear that China’s domestic automakers are no longer playing catch-up – they are setting the pace. While foreign brands unveiled their latest models, the real story was in the strategic shifts taking place. Once dominant, global automakers now struggle to keep up with Chinese companies that are […]

In Tokyo’s famed Tsukiji Market, chefs scrutinize every fish not only for quality but for its entire journey to their cutting board. QR codes are scanned, traceability records examined, and proof of origin demanded. This is no fleeting trend; it’s a direct response to escalating concerns over food safety and sustainability, amplified by recent high-profile […]

In a bustling Berlin supermarket, nestled between aisles of packaged goods and fresh dairy, a small crowd gathers – not around a sale or promotion, but a sleek, glass-walled unit brimming with vibrant green herbs. Shoppers pluck fresh basil and crisp lettuce straight from living shelves, their roots still tangled in nutrient-rich water. This is […]

Brands are under growing pressure to navigate the blurred lines between commerce and politics – a landscape filled with both risks and rewards. Donald Trump’s return to the White House has sharpened political divides in the US and beyond, influencing consumer expectations and corporate strategies. Inflation, geopolitical tensions, and evolving regulations further complicate the equation, […]

For decades, the Super Bowl has been the crown jewel of live television, drawing millions of viewers and billions in advertising dollars. But this year, a major shift is set to redefine how fans experience the game. The stage has expanded beyond the field to digital screens, shifting away from traditional TV. Fox Sports has […]

Imagine this: you browse vacation deals, and within minutes, ads for flights and hotels follow you across every app and website. Convenient? Maybe. Creepy? Absolutely. This is the paradox of marketing personalization. Research from Epsilon revealed that 80% of consumers are more likely to purchase when brands offer tailored experiences. Yet, Gartner warned that over […]

Customization has been the buzzword for product teams for years. But no amount of data will make a creative team in New York relatable to consumers in Tokyo, or a product crafted for Parisians resonate deeply with shoppers in Bangkok. If global brands truly aim to be customer-centric, they must go beyond superficial adaptations and […]