Knowledge hub

Why consider developing a market entry strategy for India? It’s very simple: India is a huge market. In population terms, it’s now on a par with China at around 1.3 billion people – and it’s likely to overtake its northern neighbor this decade. India is still a young country – 44% of its population is […]

Segmentations are powerful tools for any business. But right now, at a time where we’re seeing extremes of behavior – from lockdowns in some markets to a roaring twenties style reopening in others, how should you be approaching your segmentation? We’ve brought together segmentation experts from across Kadence to share their top tips. In this […]

Launching a new fast-moving consumer goods (FMCG) product is a process wrought with challenges and notoriously difficult to pull off successfully. In fact, it’s such a treacherous domain that approximately 80-85% of all FMCG launches fail! So how do you successfully launch a new FMCG product in the market? Companies need to do all they […]

The global health and wellness industry is booming. Already a top priority for consumers before the pandemic, health and wellness have come into even sharper focus, with the industry undergoing significant transformation in response to Covid. Our report explores 4 trends brands need to watch in 2021 and beyond.

At Kadence we believe insights must be communicated clearly in order to generate maximum impact. We also believe that demonstrating the value of these insights, and embedding them across stakeholder groups, is vital. With this in mind, we pride ourselves on producing design output that is easily and effectively shared across organizations to inform, add […]

Concept and pack testing is an area that’s ripe for innovation – a need made ever more pressing during the Covid-19 pandemic. Watch this 15 minute video to hear how we worked with Asahi UK to pilot the use of augmented reality for this purpose, testing pack designs for Fuller’s London Pride. We’ll share our […]

Breaking into China relies on nuanced research into a fast-moving, dynamic market. We share our view on developing a successful China market entry strategy.

Our report examines the key behaviours that have become more prevalent during the Covid pandemic to separate the long-term trends from the short-term fads.

Concept testing and test marketing are often confused concepts but they have different functions and achieve different goals. This comparison explains all.

It’s inevitable that we’ll see lasting behavioral change as a result of COVID-19. This report explores which of the behaviors adopted during the pandemic will stick and which will disappear once restrictions come to an end.