Our most-read articles and posts of 2022.

2022 may be in the rearview mirror, but we wanted to look back at our most visited posts and articles for the year. Researchers are naturally curious people, so here are the pages you sort out the most in the past year.

The benefits of market segmentation

When you know, you grow! Segmentations can guide everything from marketing to product development to identifying new market opportunities. In this article, we outline the key benefits of market segmentation.

READ THE FULL ARTICLE HERE: https://kadence.com/the-benefits-of-market-segmentation/

What is market entry strategy?

Entering a new market can be a complex process. Having a robust strategy maximizes your chance of success. In this article, we explore what makes a sound market entry strategy and the differences between entering a new domestic market or an international one.

READ THE FULL ARTICLE HERE: https://kadence.com/what-is-market-entry-strategy/

What are the four market entry strategies?

When entering a new market there are many routes you can take. This article explores four of the main type of market entry strategies and the pros and cons of each.

READ THE FULL ARTICLE HERE: https://kadence.com/en-us/what-are-the-four-market-entry-strategies/

Biggest risks and benefits to market entry

Launching your product or brand into a new market can be littered with many potential pitfalls, but often the benefits outweigh any risk. In this article, we take a deep look at both the risks and benefits of entering a fresh new market, so you are armed with the information to help you succeed.

READ THE FULL ARTICLE HERE: https://kadence.com/biggest-risks-and-barriers-to-market-entry/

What is market size, and why is it important?

In this article, we not explore what market size is and why it is important but also look at the best ways to calculate market size and is there such a thing as too small when it comes to your brand or product’s serviceable obtainable market.

READ THE FULL ARTICLE HERE: https://kadence.com/what-is-market-size/

5 major challenges of market segmentation and how to mitigate them

Market segmentation can be riddled with challenges. In this article, we explore some of the main obstacles to market segmentation and equip you with the knowledge and tools to segment your market correctly.

READ THE FULL ARTICLE HERE: https://kadence.com/en-us/5-major-challenges-of-market-segmentation-and-how-to-mitigate-them/

What is quantitative research?

What is quantitative research? How is it different from qual? Why is it important? and what are the best collection methods? All these questions are answered in one of our more popular articles for 2022.

READ THE FULL ARTICLE HERE: https://kadence.com/en-us/what-is-quantitative-research/

What is top-down market sizing?

Top-down market sizing is one of the two main methods researchers can use to calculate the serviceable obtainable market. This article looks at what top-down market sizing involves, how you can use it in your business, and the strengths and weaknesses of this approach.

READ THE FULL ARTICLE HERE: https://kadence.com/what-is-top-down-market-sizing/

The top 5 challenges in international market research

Researching a new market in another country can be a challenge to get right. This article explores the top five challenges in international marketing research and our top tips for overcoming these.

READ THE FULL ARTICLE HERE: https://kadence.com/the-top-five-challenges-in-international-marketing-research/

What is concept testing in new product development?

Ideation is often seen as the easiest part of product development. But how do you know that your great idea is actually what the market wants? This article looks at concept testing and the different approaches to testing new products.

READ THE FULL ARTICLE HERE: https://kadence.com/what-is-concept-testing-in-new-product-development/

Now that 2022 is a wrap, we can’t wait to share more insight and information to help you with your research goals. Sign up below to receive our monthly newsletter Connecting the Dots, to get the latest news from Kadence and our team.

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