Knowledge hub

We’ve bolstered our India team, appointing Vipin Arora as an Executive Director. Vipin will head up the Insight Practice in India. He’ll also lead the firm’s business development efforts, helping to build and nurture valued client relationships in the country. Vipin has over 25 years’ industry experience. He brings expertise from senior positions at large […]

We are absolutely thrilled to be finalists at this year’s AURA Awards for Innovation of the Year in conjunction with Asahi Europe & International. The award nomination recognizes our work using augmented reality to drive innovation in pack and concept testing. This new approach harnesses augmented reality models, built in-house by our design team, that […]

We are thrilled to announce that we’re finalists in 3 categories at Singapore’s Agency of the Year Awards. We’re shortlisted for: Market Research Agency of the Year Consultant of the Year Agency Leader of the Year The Agency of the Year Awards are organized by Marketing Magazine and seek to recognize the country’s best agencies. […]

The health and wellness industry is booming. Explore our new report to learn about the 4 key health and wellness trends for 2021 and the brands leading the way.

Segmenting your market is incredibly important if you want to achieve success in any industry. It has many benefits, from improved marketing to making it easier to expand your offerings. FMCG (fast-moving consumer goods) are no exception. In fact, there are many reasons why market segmentation for FMCG products is sometimes even more important in […]

Why consider developing a market entry strategy for India? It’s very simple: India is a huge market. In population terms, it’s now on a par with China at around 1.3 billion people – and it’s likely to overtake its northern neighbor this decade. India is still a young country – 44% of its population is […]

Segmentations are powerful tools for any business. But right now, at a time where we’re seeing extremes of behavior – from lockdowns in some markets to a roaring twenties style reopening in others, how should you be approaching your segmentation? We’ve brought together segmentation experts from across Kadence to share their top tips. In this […]

Launching a new fast-moving consumer goods (FMCG) product is a process wrought with challenges and notoriously difficult to pull off successfully. In fact, it’s such a treacherous domain that approximately 80-85% of all FMCG launches fail! So how do you successfully launch a new FMCG product in the market? Companies need to do all they […]

The global health and wellness industry is booming. Already a top priority for consumers before the pandemic, health and wellness have come into even sharper focus, with the industry undergoing significant transformation in response to Covid. Our report explores 4 trends brands need to watch in 2021 and beyond.

At Kadence we believe insights must be communicated clearly in order to generate maximum impact. We also believe that demonstrating the value of these insights, and embedding them across stakeholder groups, is vital. With this in mind, we pride ourselves on producing design output that is easily and effectively shared across organizations to inform, add […]