Knowledge hub

The first step in building or growing your international sales is understanding your opportunity using market research. In this guide we explain all.

How is international market research affected by language differences? We share our view from our experience of running global research projects.

Breaking down your market into segments is often harder than it sounds. Here are the 5 biggest challenges to market segmentation and how to overcome them.

We are delighted to share our recent successes at the Agency of the Year Awards in Singapore, winning 2 golds and 1 bronze. We took home Market Research Company of the Year Singapore as well as Consultant of the Year, marking the first time a market research company has ever won two awards in one […]

We’ve bolstered our India team, appointing Vipin Arora as an Executive Director. Vipin will head up the Insight Practice in India. He’ll also lead the firm’s business development efforts, helping to build and nurture valued client relationships in the country. Vipin has over 25 years’ industry experience. He brings expertise from senior positions at large […]

We are absolutely thrilled to be finalists at this year’s AURA Awards for Innovation of the Year in conjunction with Asahi Europe & International. The award nomination recognizes our work using augmented reality to drive innovation in pack and concept testing. This new approach harnesses augmented reality models, built in-house by our design team, that […]

We are thrilled to announce that we’re finalists in 3 categories at Singapore’s Agency of the Year Awards. We’re shortlisted for: Market Research Agency of the Year Consultant of the Year Agency Leader of the Year The Agency of the Year Awards are organized by Marketing Magazine and seek to recognize the country’s best agencies. […]

The health and wellness industry is booming. Explore our new report to learn about the 4 key health and wellness trends for 2021 and the brands leading the way.

Segmenting your market is incredibly important if you want to achieve success in any industry. It has many benefits, from improved marketing to making it easier to expand your offerings. FMCG (fast-moving consumer goods) are no exception. In fact, there are many reasons why market segmentation for FMCG products is sometimes even more important in […]

Why consider developing a market entry strategy for India? It’s very simple: India is a huge market. In population terms, it’s now on a par with China at around 1.3 billion people – and it’s likely to overtake its northern neighbor this decade. India is still a young country – 44% of its population is […]