Knowledge hub

The arrival of Covid-19 has brought with it dramatic changes in food and drink purchase patterns. But which behaviors will stick and what are the longer term trends to watch in food and drink?

The polls have failed again, and as perhaps one of the most visible cases of market research, what does this mean for our industry?

The arrival of Covid-19 brought with it dramatic changes in food and drink purchase patterns. But which behaviors will stick and what are the longer term trends to watch in food and drink?

Since the onset of the pandemic we’ve been working with Bloomberg to understand the priorities, actions and attitudes of business decision makers across APAC. Take a look at the infographic for the key insights from our latest wave including: 69% of companies foresee adopting a hybrid model post-pandemic with a mix of in-office and work-from-home […]

Marketing textbooks are filled with examples of products or services that flopped when they hit the market. Take Juicero, for instance. Investors pumped a staggering $120 million into a Wi-Fi-connected juice maker that nobody indicated they wanted or needed. Unsurprisingly, it was scrapped within two years. Or consider ESPN’s mobile phone service, priced at $400 […]

Before they reach the target market, products or services always start off as unproven ideas. But in order to avoid costly failures, businesses need to understand whether or not they’ll be a hit with consumers. Concept testing is the process of using qualitative or quantitative research in order to test your ideas ahead of launch. […]

So you have a number of exciting concept ideas but you’re not sure which to take into further development? This is where conducting online concept testing comes in. Online concept testing is the process of evaluating product ideas with consumers prior to their introduction to the market. It can include both quantitative and qualitative research, […]

What is a Central Location Test (CLT)? Central Location Testing (CLT) is a market research method where participants are invited to a specific location to evaluate products, services, or concepts. This controlled environment allows researchers to gather in-depth insights into consumer preferences and behaviors. Why Use Central Location Testing? Central Location Testing is valuable for […]

Every marketer knows the stat: 80% of new products fail. Or 90%. Or 95%. The precise number differs, but the story is always the same.  By anyone’s standards, those are daunting odds for businesses that want to innovate and stay ahead of the curve. How can companies buck the trend and increase their success rate? […]

What is Concept Testing? Concept testing is the process of getting your target audience to evaluate or give feedback on an idea before it is released to the public. This method can be applied to a variety of areas, including adverts, physical products, websites, landing pages, and more. By gathering consumer insights early on, businesses […]