Knowledge hub

Deciding to enter a new international market is exciting for a brand. Perhaps your product or service has gained enough traction in your existing market that demand is growing organically. You have two options to create additional revenue streams, add more products, or expand into fresh markets. Having your brand available in multiple overseas markets […]

Generation Z or Zoomers is now the largest generation with more than 2.5 billion. These individuals, born between 1997 and 2009, represent about 30% of the total global population—and it's predicted that by 2025, Gen Z will make up about 27% of the workforce. Quickly entering the consuming class, Gen Z have a unique set of wants and needs from brands. The 50+ page guide looks at how Gen Z is different from previous generations.

Kadence Indonesian office has launched an innovative online survey platform called K-OINS (Kadence Online Insight System). With an increasing number of people moving online, there has been a need for a high-quality online survey, and K-OINS is the solution. The K-OINS Platform can be used free by registering through its website or by downloading the […]

Data plays a central role in all types of research, especially in marketing research where it forms the foundation for every strategic decision. High-quality market research data acts as the eyes and ears of your brand, revealing what customers think, feel, and need. The way you collect this data — and its accuracy — can […]

Data collection comes with a host of unique challenges, and one of the most significant considerations for researchers is the topic of ethics in market research. It is essential to think about the ethical implications of your market research — are you collecting data in the right way without infringing on other people’s right to […]

Every market research report begins with data collection, and this stage of the process influences how everything else goes. Collecting high-quality data from relevant sources and using the proper channels will boost your chances of creating a clear, accurate, and valuable report. Data collection is at the heart of market research. If you do data […]

Many reputed brands have made costly and avoidable mistakes by not including diversity and inclusion in their product testing and market research. These mistakes usually lead to a backlash from customers and the media, eventually becoming a PR nightmare. So how can companies prevent this from happening? By ensuring their products and campaigns are diverse, […]

Your business likely serves customers across various demographics, income levels, and ethnic groups, and therefore, your research should reflect that. So, how do you ensure your market research is diverse and inclusive enough?  Many companies fail to achieve diversity in market research. They rely on an overly homogenous group of research participants, drawn from the […]

Kadence International is an agency with a lot of talent from all around the world. In this series, we honor some of our female colleagues leading up to International Women’s Day, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Pragya Parmita Singh Position: Senior […]

Kadence International is an agency with a lot of talent from all around the world. In this series, we honor some of our female colleagues leading up to International Women’s Day, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Pooja Mehra Position: Senior Executive- Project […]