Knowledge hub

Just like we need a GPS to take us from point A to Point B, businesses need to intuitively map their customer’s journey to ensure they are moving through the process. But instead of plotting it physically on a map, brands need to use technology to visualize each touchpoint the customers interact with when they […]

At Kadence International, market researchers are at the heart of our team. In this series, we honor some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Hide Hamano Position: MD/Regional Account Director (Japan) Kadence Office: Thailand When did you join Kadence? I […]

Consumer interest in Connected Technology is rising due to the accelerated digital shift to “at-home” trends during the pandemic. With an increasing number of people working, learning, shopping, exercising, and even monitoring their health from the comfort of their homes, the connected technology market is rife with opportunities for brands in a multitude of sectors.  […]

The significant strides in Artificial Intelligence (AI) are reinventing the market research industry by addressing cost and time issues. As for the process and application, AI makes market research less laborious, faster, and more accurate. Machine Learning reduces the time to complete projects from weeks and months to hours and days. Algorithms make the job […]

The Internet changed our lives forever. And now, the Internet of Things is transforming our lives yet again. In recent years, we have seen several significant developments in technology. While these developments were already at play, the pandemic gave a big push and further accelerated the pace of adoption. In today’s connected consumer world, the […]

Deciding to enter a new international market is exciting for a brand. Perhaps your product or service has gained enough traction in your existing market that demand is growing organically. You have two options to create additional revenue streams, add more products, or expand into fresh markets. Having your brand available in multiple overseas markets […]

Generation Z or Zoomers is now the largest generation with more than 2.5 billion. These individuals, born between 1997 and 2009, represent about 30% of the total global population—and it's predicted that by 2025, Gen Z will make up about 27% of the workforce. Quickly entering the consuming class, Gen Z have a unique set of wants and needs from brands. The 50+ page guide looks at how Gen Z is different from previous generations.

Kadence Indonesian office has launched an innovative online survey platform called K-OINS (Kadence Online Insight System). With an increasing number of people moving online, there has been a need for a high-quality online survey, and K-OINS is the solution. The K-OINS Platform can be used free by registering through its website or by downloading the […]

Data plays a central role in all types of research, especially in marketing research where it forms the foundation for every strategic decision. High-quality market research data acts as the eyes and ears of your brand, revealing what customers think, feel, and need. The way you collect this data — and its accuracy — can […]

Data collection comes with a host of unique challenges, and one of the most significant considerations for researchers is the topic of ethics in market research. It is essential to think about the ethical implications of your market research — are you collecting data in the right way without infringing on other people’s right to […]