Knowledge hub

There are a host of issues to consider when you’re conducting international market research but getting the language right is perhaps the most obvious hurdle. So how is international market research affected by language differences?

A usage and attitude study (U&A) is a brilliant way to understand the market for a given product, brand or category. In this guide, we explain everything you need to know.

Concept testing is vital in new product development. This article explores why it is so important and the ways in which it can be used for maximum effect.

Catch up with the findings of Kadence's latest study by watching the webinar recordings of our APAC, UK and US sessions.

International marketing research can be challenging to carry out but it can lead to significant returns for your business. We share our top tips.

In this article, we share our tips for using market research effectively at every stage of the innovation funnel.

Covid-19 has transformed consumer behavior. But what impact has it had on consumers in Thailand and their spending patterns? We spoke to 4,000 consumers in Thailand to find out. Download the report to understand the impact on categories including food and beverage, electronics and cosmetics.

Failure to properly account for market entry barriers and risks could spell disaster for your business. This article covers all of the most important factors.

As internet penetration has increased across the world, online market research has become an essential tool for businesses to stay agile and adaptive. This shift has accelerated with the growing reliance on digital tools and technologies, making online market research a go-to method for engaging global audiences. In this guide, we’ll: What is online market […]

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