Knowledge hub

Stay up to date with our latest thinking and access useful resources to support you in your role

Filter

Showing 21-30 of 565
Blog

What’s Cooking in Japan: Key Takeaways from the Latest Food Survey.

Japanese food culture, known for its emphasis on seasonality and freshness, has a deep-rooted tradition called “shun” (旬). This tradition ensures optimal flavor and nutrition, shaping Japanese cuisine from everyday meals to elaborate kaiseki dining. Reflecting these values, our “Food Survey (2024)” by our sister company, Cross Marketing Inc. offers a contemporary snapshot of Japanese […]

Blog

Unveiling Trends and Health Concerns in Earphone and Headphone Usage.

Imagine starting your day with a favorite playlist, attending back-to-back virtual meetings, and unwinding with a podcast without ever removing your headphones. This increasingly common scenario brings a significant risk: hearing loss. In the 2024 Ear Survey conducted by our sister company, Cross Marketing Inc. (CMG Inc.), we explored the growing concern about hearing loss […]

Blog

Driving the EV Revolution in the Philippines.

The electric vehicle revolution is not just a global phenomenon—it’s driving full speed into the Philippines. According to the Electric Vehicle Association of the Philippines (EVAP), the number of electric vehicles in the country is set to soar to 6.6 million by 2030, with a staggering 3.6 million electric motorcycles and 300,000 private electric cars […]

Blog

How Online Influencers Shape the Filipino Beauty Market.

Imagine Maria, a 24-year-old from Manila, scrolling through Instagram one evening. She stops at a captivating reel by Rei Germar, a popular Filipino beauty influencer, showcasing a new blush from Issy & Co. Cosmetics. Enthralled by the seamless application and glowing review, Maria immediately heads to Shopee and adds the blush to her cart. Within […]

Stay ahead

Get regular insights

Keep up to date with the latest insights from our research as well as all our company news in our free monthly newsletter.

Blog

Brewing Strategy: The Crucial Tactic for Starbucks’ Sea Change.

Walking into your local Starbucks, you face a staggering reality: there are over 170,000 ways to customize your drink. This incredible range of choices, while appealing, has become a significant challenge for the company. Managing such complexity has turned a simple coffee run into a logistical maze, leading to slower service and growing frustration among […]

Blog

Advanced Techniques for Persona-Driven Content Strategy.

Effective marketers understand that true brand connection comes from knowing their audience intimately. Creating detailed marketing personas is crucial for this connection, as personas provide a validated composite sketch of the target market to inform content strategy and drive engagement and revenue. However, the digital world constantly evolves, influencing audience needs, priorities, content consumption habits, […]

Blog

Travel Trends Missed the Mark: Overtourism is the Real Crisis.

Hawaii, a prime example of overtourism, has taken significant measures, including removing a World War II landmark. In April 2024, the Honolulu City Government announced that the island’s famous Haiku Stairs, often referred to as the Stairway to Heaven, would be removed. This drastic measure highlights a pressing issue that many 2024 travel trend reports […]