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People in Research: Karl Wagner.

In a world where data is the new currency, professionals who can navigate its complex channels are invaluable. Among these experts is Karl Wagner, our Global Head of Data Management. With a presence in ten countries, we require a data maestro to harmonize diverse data streams, ensuring quality, consistency, and compliance across borders. Karl has […]

Blog

Revving Up Innovation: The Surge of Electric Vehicles in Global Markets.

In the early 21st century, the automotive world witnessed a game-changing figure: a staggering 10 million electric vehicles (EVs) traversed roads worldwide by the end of 2020, as the International Energy Agency reported. While this number might have been unthinkable a mere decade ago, it has quickly become a testament to humanity’s increasing pivot towards […]

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From Browsing to Buying: Using Customer Journey Research to Boost Sales.

Understanding consumer behavior is crucial as digital technology reshapes the retail industry. Every click, view, and scroll by a potential customer holds significant value. The journey from browsing a website to finally hitting the ‘Buy’ button is intricate, often driven by many factors that marketers need to comprehend.  This is why market research becomes the […]

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Serving Sustainability: How Quick Serve Restaurants are Redefining Their Environmental Impact. 

Environmental sustainability has emerged as a cornerstone of brand integrity, corporate responsibility, and a growing determinant of bottom-line success. As public consciousness veers emphatically towards sustainability, the pressure is mounting for brands to respond.  With environmental awareness at its pinnacle, prominent Quick Serve Restaurants or QSRs are unveiling ambitious sustainability goals. For instance, Burger King […]

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Debunking 12 Common Misconceptions about Data Science in Market Research.

According to Statistica, by 2025, the global big data analytics market’s annual revenue will likely grow to $68.09 billion. Data science is a beacon that guides corporations and individuals. It has revolutionized industries, from healthcare, where predictive algorithms can forecast outbreaks and patient needs, to finance, where it’s used to detect fraudulent transactions in real-time. […]

Blog Video

The Culture Market-Paradox: Understanding and Serving Singapore’s Diverse Consumer Base.

In this insightful video, our Country Manager for Singapore, Derek Goh, sheds light on the often overlooked cultural nuances that significantly influence consumer behaviors in Singapore despite its modern facade. Drawing from examples like the Hungry Ghost Festival and Chinese New Year and highlighting the tangible impact of traditional beliefs on purchase patterns during these […]

Blog

10 Telltale Signs Your Brand Needs Market Research.

Every brand is akin to a ship navigating the ever-changing waves of the market. The captain of this ship, the brand leader, needs a reliable compass to ensure the journey is smooth and successful. This compass? Market research.  Now, you might argue that your intuition or experience is enough, and sometimes, it might be. But […]