Technology market research.

Driving growth for leading technology firms

Ellie Tehrani Technology Market Research Lead

We partner with the world’s most admired tech brands, providing rich insights to turbo charge their growth journey.

From our base in Silicon Valley and our offices around the world, we can support high growth tech brands at every stage of the product development cycle. By building rich customer and market understanding, we can spot new trends and opportunities for innovation. And by testing new ideas with consumers, we can help you design tech products and services that blow the competition out of the water. 

We’ve worked with some of the biggest names in tech, covering ecommerce, fintech and electronics. Our most recent projects have seen us help a US fintech break into the UK market, find opportunity areas for a new piece of wearable technology and hone new subscription packages before launch.

Our Results

Our mission is to raise the impact of research – and we’re delivering

AURA Innovation of the Year award

Innovation of the Year

Finalist

— The AURAs, 2021

Market Research Agency of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Consultant of the Year

Winner – Gold

— Agency of the Year Awards, 2021

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Kadence team collecting Agency of the Year award

Consultant of the Year

Winner

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Free Report

How to succeed in the streaming wars

The streaming wars are hotting up. But in such a crowded market, how do you thrive? We spoke to consumers across 5 markets where Kadence has offices – the UK, US, Indonesia, the Philippines and Vietnam – to understand what they want from their streaming providers.

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Blog

Edtech Platforms Embrace Student Creators to Drive Growth.

The next wave of edtech growth isn’t being engineered in boardrooms or classrooms. It’s unfolding in bedrooms, dorm halls, and digital chat groups – where students turn smartphones into production studios and learning platforms into launchpads. Armed with ring lights and revision hacks, Gen Z creators are transforming how education is marketed, consumed, and experienced. […]

ambient shopping
Blog

The Shopper Who Never Meant to Shop.

You’re watching a livestream. A pair of sneakers flash on screen, not as a hard sell, but as part of the host’s outfit. Before the segment ends, you’ve clicked, carted, and checked out, without ever intending to shop. This is ambient shopping. In 2025, 69% of consumers report making purchases while doing something else: scrolling […]

Blog

Why Inflation Is Not Stopping Middle-Class Indulgence.

Rising inflation and economic uncertainty were expected to put an end to discretionary spending for middle-income households. Instead, consumers are making room for indulgence. Across the US, UK, and Europe, households earning moderate incomes continue to prioritize non-essential purchases at rates far closer to affluent consumers than economic models predicted. McKinsey’s 2024 Global Consumer Sentiment […]

she-economy
Blog

Why the She-conomy Is Now Driving Global Growth.

Across the world’s fastest-growing consumer markets, one force is reshaping purchasing behavior, product design, and service delivery: women. From Jakarta to Los Angeles, women are no longer a niche segment—they’re central to growth itself. In the US and UK, they already influence over three-quarters of consumer spending. In Asia, their economic clout is rising even […]

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