The streaming wars are hotting up. But in such a crowded market, how do you thrive? We spoke to consumers across 5 markets where Kadence has offices- the UK, US, Indonesia, the Philippines and Vietnam – to understand what they want from their streaming providers.
- The growth opportunities for brands in the UK and the US – will these come from those that are already paying for streaming services or from those that are yet to sign up?
- What consumers in key growth markets (Indonesia, the Philippines and Vietnam) want to see from a streaming provider