Financial services market research.
Helping financial services brands to develop customer-focused products, services and strategies
Ash Awasthi
Financial Services Market Research Lead
We support financial services providers with market research to help them understand customer needs and assess the commercial viability of new products and services – for both B2C and B2B audiences.
Our team has worked with some of the biggest names in the industry – helping them navigate some of their toughest challenges, as well as supporting them with day-to-day projects like customer satisfaction.
Our approach to financial services market research is designed to provide both breadth and depth of insights. In this way, we can help organizations truly understand the potential of their go-to-market offerings and diagnose how these can be improved to increase their market acquisition and retention potential.
Financial services market research services
Customer understanding
Truly understand your customers’ needs and challenges to inform future strategy
Segmentation research
We design powerful segmentations to help you identify and appeal to the customers that will deliver most for your business
Concept testing
Identify the strongest concept(s) to take forward for further iteration and development
Customer satisfaction
Optimize customer interactions across different channels to minimize churn rate and grow your business
Our mission is to raise the impact of research – and we’re delivering
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
How to conduct online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
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Decoding Attitudes Toward Finances Across Millennials and Gen Z in Singapore.
In recent years, Singapore has witnessed a notable paradox in financial behaviors. While credit card billings have declined, credit card and other unsecured debts continue to rise. According to recent studies, this trend is particularly pronounced among the younger generations, signaling a shift in their financial attitudes and practices. This juxtaposition of reduced spending alongside […]
How Millennials in Southeast Asia are Shaping the Future of Finance.
Southeast Asia’s Millennials are quietly rewriting the rules of finance. In a region where nearly 60% of the population is under 35, their economic power is anything but understated. These young investors are making bold moves—eschewing traditional financial strategies in favor of cryptocurrencies, real estate, and investments that align with their values, such as sustainability. […]
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Senior Marketing ExecutiveWe have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchWe knew from the start that the inaugural GoBear Financial Health Index was going to need the right research partner to realize our vision. This team needed a curious mind, sharp analysis, as well as the willingness to roll up their sleeves and get hands on with us. Kadence International has proven to be that partner and the study’s success has exceeded my expectations. I am excited to see future iterations of the study with them by our side.
Vice President – Marketing
GoBear
Vice President – Marketing
Sales & Marketing
Vital Strategies
Customer Intelligence Director