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In this unprecedented time of COVID-19, the world around us is changing daily, hourly, even by the minute, as news is near-instantly disseminated online and circulated via social media. In America, as in many other countries, the coronavirus has upended our economy, healthcare systems, jobs, and our daily lives. Our behaviors, feelings, needs, perceptions, attitudes, […]

Segmentations can be powerful tools for a business. But how do you get them right? Lizzy Pottinger explains 5 principles of a successful segmentation.

As the COVID-19 crisis continues to spread across the world, it can be a little hard to be optimistic at times; doctors and specialists still do not completely understand the virus itself, containment efforts have not been 100% effective, and the negative economic fall-out in many markets is massive. It is not the first time […]

As of the first week of March 2020, the total number of confirmed cases in mainland China, the epicenter of the COVID-19 outbreak, is slightly over 80,000. This works out to be no more than 6 cases in 100,000 people. The probability is much lower in most other places, such as 3.38 cases in 100,000 […]

In the present circumstances, many of our clients are asking us questions about online research, both in the short and the long-term, in addition to more traditional techniques. Across our offices we’re experienced in a range of methodologies including online communities, video depth interviews and digital ethnographies. In this short video our Global Head of […]

The streaming wars are hotting up. But in such a crowded market, how do you thrive? We spoke to consumers across 5 markets where Kadence has offices- the UK, US, Indonesia, the Philippines and Vietnam - to understand what they want from their streaming providers.

At a time when there is concern that news outlets are feeding coronavirus panic and confusion, it may have been easy to miss some of the more positive news stories emerging in the last few weeks. Chief among them is the impact that digital technology has had across Asia, as parts of China in particular […]

Our kids media experts Bianca Abulafia and Sarah Serbun shared their top tips at Qual 360 of how to conduct qual research with kids and the cultural considerations to bar in mind in each market.

At Kadence, our global footprint and cultural diversity mean we often celebrate significant cultural festivities. This year, we celebrated Chinese New Year by sharing our New Year’s resolutions with one another – celebrating everyone’s positivity for the year ahead.   Chinese New Year is the equivalent of Christmas in the West, the 15 day long […]

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