Infographic

Understanding the views of business decision makers as they look ahead to 2021: Insights from new research with Bloomberg

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Image of the post author Emma Muckersie

We’ve been working with Bloomberg since the start of pandemic to understand how the priorities, actions and attitudes of business decision makers across APAC are evolving. Take a look at the infographic for the key insights from our latest wave including:

  • 67% of businesses are confident that their companies can continue to operate if another wave of the pandemic strikes
  • Brands are looking towards e-commerce and social commerce to power future growth. 87% business leaders plan to use digital platforms as their sales channels in the next 1 to 3 years, with 74% looking towards social commerce. 1 in 4 expect to decrease their use of physical stores
  • Expectations of brands are rising. 66% are looking for brands that use their resources to give back to society, up from 56% in wave 2 (June 2020)
  • The pandemic has placed greater attention on health and wellness with 55% of businesses now engaging an external partner to provide health and wellbeing services

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Consumer trends in Asia: 2021 – the essential report

Looking ahead to the trends that will shape the coming year is a critical exercise for any business. But in 2021, this is perhaps more significant than ever.

Download this report, designed for companies looking to grow their presence in Asia,  to learn how 5 key trends are playing out across Asia, the implications of this for businesses and the success stories of brands successfully capitalizing on the trends.

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