Looking ahead to the trends that will shape the coming year is a critical exercise for any business. But in 2021, this is perhaps more significant than ever. Consumer behavior has been transformed as a result of Covid-19, as many shifts in behavior have accelerated.
To understand the key trends to watch in Asia, we spoke to trend watching experts across our 8 offices in the region. Watch the video to hear their thoughts, or download the full report.
Consumer Trends in Asia: 2021
Download the full report to learn how 5 key trends are playing out across Asia, the implications of this for businesses and success stories of brands successfully capitalising on the trends: