Knowledge hub

Market size is a an often discussed metric in the business world but what exactly is it? This article will explore the basics of market size and show you how to determine yours and differentiate it from some other concepts.

From understanding your options to avoiding generalizations to looking for leapfrog opportunities, we explore how best to succeed in emerging markets. Read more.

There are multiple ways of entering a new market. Read about the main four market entry strategies, as well as when and how to use them most effectively as a growing business.

Market entry is a high risk, high reward long term play. Make sure your business is aware of the reasons, risks and framework involved in market entry with this comprehensive guide.

We are delighted to announce that Kadence International has been awarded Consultant of the Year at Marketing Interactive’s Agency of the Year Awards in Singapore. The judges recognized our ability to support our clients in a difficult year by adopting a more consultative approach to research. This has included helping clients to: Embrace digital methodologies […]

Market research is more important than ever before. But after a tough 2020, many marketers are having to adapt to tighter purse strings. This framework outlines 5 key steps marketers and insight professionals can take to maximize their market research budget and deliver value to their stakeholders. 

Understand the what, why and how of market segmentation, from its roots in good sales techniques to the digital-first deployment of detailed customer personas.

Why should businesses embark on a segmentation? We explain the purpose and benefits of segmentation projects, as well as the typical stages involved.

We've been working with Bloomberg since the start of pandemic to understand how the priorities, actions and attitudes of business decision makers across APAC are evolving. Take a look at the infographic for the key insights.

Market segmentation is one of the most effective ways to sharpen strategy and deliver measurable results. Rather than treating all customers the same, segmentation studies uncover the distinct groups within a market—each defined by shared behaviors, needs, or priorities. The real value lies in what happens next: brands can prioritize the most profitable audiences and […]