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How to get the most out of your research budget – best practice guide.

Best practice guide from Kadence International

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Getting The Most Out Of Your Research Budget

How to get the most out of your market research budget

As businesses seek to understand and respond to changes in consumer behavior brought about by the pandemic, market research is more important than ever before. But after a tough 2020, many marketers are having to do this on tighter purse strings.

This framework outlines 5 key steps marketers and insight professionals can take to maximize their market research budget and deliver value to their stakeholders.

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Helping brands uncover valuable insights

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
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Arla Foods

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
General Manager PR -Internal Communications & Government Affairs
Mitsubishi

Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.
Vital Strategies

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal

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