Knowledge hub

We are thrilled to have been recognized as the best market research agency in Singapore at Marketing’s annual Agency of the Year Awards. Kadence International triumphantly brought home gold for Market Research Agency of The Year, after winning bronze in the category for two consecutive years. The Agency of Year awards seek to recognize the […]

The way in which we live and work in our cities is changing. As population densities rise, the way people commute is shifting. This has implications for a host of sectors. From automotive manufacturers to technology companies, brands will need to adapt fast to meet consumers’ changing needs. Our latest research, with 5000 consumers across 13 cities, is designed to help brands navigate this changing landscape.

Death by PowerPoint is still a killer. The solution? Invest in design Design is the silver bullet for research. Make your findings interesting, simple and easy to understand and the world will take notice. If it intuitively makes sense your findings will spread like wildfire. If not, it’ll die on the screen. Recently there’s been […]

Who is perceived to be the world’s most luxurious brand? What drives perceptions of luxury? How luxury is different around the world? We answer these questions as part of our Luxury Index.

Nowadays people have very hectic and busy lifestyles – trying to balance work, home and a social life is increasingly challenging. However, companies are becoming more attuned to this and starting to adapt their products to suit. Lack of time is typically the main reason for lack of participation in sport or gym attendance. However, […]

There’s a great book by Columbia Business School associate professor, William Duggan, called Strategic Intuition. The book posits that intuition is ‘the selective recombination of previous elements into a new whole.’ One of Duggan’s examples of intuitive thinkers is one of Napoleon’s early campaigns. When ordered to re-take the port of Toulon from the British invaders […]

Amy Lo explores her personal experiences growing up across two vastly different continents and how these have shaped her insight career.  When I was 12 my Dad announced I was to leave my home in Taiwan to attend boarding school in England. The resulting 10 years were to shape me in a way neither he, […]

In B2B, growth hinges not merely on expanding reach but on the precision of that expansion. Imagine a software company doubling its sales by targeting only those businesses poised to benefit most from its solutions. This is the power of strategic market segmentation in action. Globally, brands operating in diverse markets have harnessed market segmentation […]

Imagine you’re a digital marketer for an online retailer specializing in fitness gear. You’ve just launched a new line of eco-friendly yoga mats, and you’re tasked with maximizing sales through your website. You test two different product page versions to see which drives more purchases.  Version A features a prominent “Limited Time Offer” banner at […]