Knowledge hub

What is a Central Location Test (CLT)? Central Location Testing (CLT) is a market research method where participants are invited to a specific location to evaluate products, services, or concepts. This controlled environment allows researchers to gather in-depth insights into consumer preferences and behaviors. Why Use Central Location Testing? Central Location Testing is valuable for […]

Every marketer knows the stat: 80% of new products fail. Or 90%. Or 95%. The precise number differs, but the story is always the same.  By anyone’s standards, those are daunting odds for businesses that want to innovate and stay ahead of the curve. How can companies buck the trend and increase their success rate? […]

What is Concept Testing? Concept testing is the process of getting your target audience to evaluate or give feedback on an idea before it is released to the public. This method can be applied to a variety of areas, including adverts, physical products, websites, landing pages, and more. By gathering consumer insights early on, businesses […]

Last updated: 05/01/21 Our live tracker shows you where you can conduct face-to-face research, as well as the considerations you need to bear in mind. For those markets where face-to-face research is not possible just yet, online research is an effective alternative. This is an area where we have extensive experience. To help clients embrace […]

We’ve been working with Bloomberg to understand the priorities, actions and attitudes of business decision makers across APAC as the pandemic progresses. In the second of five waves, we explore attitudes towards travel, media consumption patterns and brands. Take a look at the infographic for the key insights including: 7 in 10 decision makers say […]

We partnered with our friends at Measure Protocol to take part in a first-of-its-kind trial to harness blockchain for market research. Watch the video to discover what we learnt about the potential for this new technology.

Head of Global Research and Strategy, Phil Steggals, shares his top tips on running workshops that translate research findings into business action.

Our latest research with Bloomberg sheds light on the views of business decision makers to explore the shift in business priorities as a result of the COVID-19 outbreak.

As we cope with the fallout of a global pandemic sectors are being reshaped. We take a look at the worlds of automotive, food and beverage, education, media and retail finance, exploring the short-term changes and longer term trends to watch.

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we'll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.