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We are delighted to announce that Kadence International has been awarded Consultant of the Year at Marketing Interactive’s Agency of the Year Awards in Singapore. The judges recognized our ability to support our clients in a difficult year by adopting a more consultative approach to research. This has included helping clients to: Embrace digital methodologies […]

Market research is more important than ever before. But after a tough 2020, many marketers are having to adapt to tighter purse strings. This framework outlines 5 key steps marketers and insight professionals can take to maximize their market research budget and deliver value to their stakeholders. 

Understand the what, why and how of market segmentation, from its roots in good sales techniques to the digital-first deployment of detailed customer personas.

Why should businesses embark on a segmentation? We explain the purpose and benefits of segmentation projects, as well as the typical stages involved.

We've been working with Bloomberg since the start of pandemic to understand how the priorities, actions and attitudes of business decision makers across APAC are evolving. Take a look at the infographic for the key insights.

Market segmentation studies are powerful tools for brands. They help organizations divide a market into distinct segments that share specific attributes. The company can then focus on the most lucrative of these market segments. In this article, we outline the key benefits of this approach. What is market segmentation in market research? Market segmentation (sometimes […]

Market segmentations can be powerful tools for companies, big and small. By tailoring your strategy based on the needs of your key customer segments, you can better appeal to the customers that matter most. But how do you segment your audience, and what are the different forms of segmentation you can use? Market segmentation is […]

How do you calculate your market size and the serviceable obtainable market?? This is a crucial part of any business plan, allowing you to gain a clear idea of how many customers you can potentially reach and how much revenue you can generate. This allows you to make more concrete plans and secure budget and […]

In today’s globally connected world, every product has a potentially vast market. Trying to target everyone in this market with the same materials, approaches, and techniques would be crazy — people are too varied and different to respond to the same marketing message. So how do you ensure your marketing connects effectively with as many […]

Hear from experts across our 8 Asian offices as we discuss the top trends to watch in Asia in 2021.