Knowledge hub

The academic and business press may have criticized customer rewards for being cheap promotional tools and short-term fads, but they have been around forever, and more brands are embracing rewards programs rather than shying away from them. Many organizations are investing millions of dollars in creating and executing innovative rewards programs, ranging from frequent flyer […]

Are you reading this on a mobile device? If you are, you’re not alone. Over 50% of global internet usage is now on mobile devices, and this number will only continue to grow.  As we spend more and more time on our phones and tablets, it’s become increasingly important for brands to ensure that their […]

The workplace is changing rapidly, and one of the most significant drivers of this change is automation. From factory floors to office cubicles, machines are taking over many tasks humans once did. While this shift has undoubtedly brought benefits in terms of efficiency and productivity, it has also raised concerns about the future of work. […]

For our ‘People in Research’ series, we caught up with Harriet Jowett, a seasoned market research professional who recently joined Kadence International’s UK office as Insight Director and Head of People and Culture after a successful tenure at the Football Association (FA). With her extensive experience and expertise in the industry, we were excited to […]

Great branding doesn’t just happen overnight.  The most successful brands in the world owe their success, in part, to the strategic implementation of market research.  Every aspect of their branding— down to the last curve in the typeface, has been carefully crafted using insights gained through market research.  Think of any iconic brand, and you’ll […]

The world has long predicted the massive potential of Asia’s rise, but it’s time for the rest of the world to adjust its outlook. The reality is that the future has arrived even sooner than anticipated. According to the Asian Development Bank (ADB), developing economies in Asia and the Pacific are expected to experience faster […]

We have seen several instances throughout history where a new way of organizing work has led to extraordinary improvements. Henry Ford’s assembly line in the early 20th century revolutionized how cars were manufactured. By breaking down the production process into small, repetitive tasks and using a conveyor belt to move materials from one worker to […]

“Businesses that are solely focused on their product without understanding their customers will ultimately fail.” – Michael Seibel, CEO of Y Combinator. This quote highlights the importance of understanding your customers and their needs, which is why market research is critical for any successful business. In today’s rapidly changing and competitive marketplace, it’s not enough […]

Nearly 9 in 10 parents say their kids influence their purchase decisions. Recent studies have identified children as the most important influencers in making daily household shopping habits more environmentally responsible.  Climate activist Greta Thunberg also began her climate change journey when she persuaded her parents to adopt lifestyle choices that reduced their carbon footprint. […]