Knowledge hub

We had the opportunity to chat with Sachit Gupta, Vice President of Kadence International’s India office, as part of our ‘People in Research’ series. Sachit has a wealth of experience in the industry and an impressive grasp of the Indian market, which made him the ideal person to ask about the most recent market research […]

Augmented Reality (AR) technology has revolutionized how brands approach marketing. AR allows brands to create immersive experiences seamlessly blending virtual and real worlds. This technology has opened up new opportunities for marketers to connect with their customers and create a more engaging and personalized experience.  AR is the future of marketing —it allows brands to […]

Marketers worldwide are drawn to the next big thing to help them optimize the ROI on their ad spend, and they are increasingly betting on data-driven ad targeting. So, naturally, marketing budgets in many countries are shifting to Connected TV or CTV. With a continued shift to streaming TV and the speed at which things […]

As we see the return of normalcy and tourism rebounding, our latest report, Navigating Emerging Trends in Global Travel and Tourism, closely examines the trends shaping the future of the travel industry. This report explores five global travel trends shaping the future of travel in 2023 and beyond.  The travel brand of the future is […]

In today’s hypercompetitive market, pricing and promotion optimization have become crucial for brands’ success. With the rise of price-sensitive consumers, companies must find ways to offer value without sacrificing profit margins. And that’s where data analytics comes in! According to a recent study, companies that use data analytics to optimize pricing and promotions see an […]

If you could understand and influence human emotion, could you use this ability to increase sales and identify the most compelling advertisements, the perfect price point, or the most flawless product mix?  While advertisers, psychologists, and salespeople have understood this connection for years, only a few have been able to use it to their advantage. […]

Contextual targeting is quickly becoming the go-to solution for a cookieless world.  With the evolution of technology, consumers have been exposed to various online ads, including banner and video ads. These ads have been either contextual —based on the content of a web page, or behavioral —served to a consumer based on their web-browsing behavior. […]

Imagine this: it’s the year 2033, and you’re a market researcher tasked with analyzing a massive dataset of consumer responses to a new product launch.  In the past, this would have taken you weeks, if not months, of manually sorting through surveys, analyzing focus group transcripts, and summarizing the findings. But now, with the help […]

The world is constantly changing, and the way we travel is no exception. From horse-drawn carriages to supersonic jets, the transportation industry has seen incredible innovation and evolution over the years. And with the rise of new technologies, emerging travel trends, and a growing focus on sustainability, the future of travel looks brighter and more […]

Once commonly perceived as twenty-somethings backpacking from one hostel to another, looking for a spot to plug in their laptops, the meaning of digital nomads today is not quite the same as it used to be.  Due to the rise of flexible work arrangements, a new breed of digital nomads has emerged, one that merges […]