Knowledge hub.

We have all fallen into the trap at some point in our lives. It could be at an important client meeting, an internal discussion, or even a family gathering. We speak for a while, throwing in some fancy or elaborate words or dropping in some acronyms or jargon so that we can confirm to our […]

As you put the Halloween decorations away for another year, are you one of the many people thinking twice about that age old tradition of carving a pumpkin?  #pumpkinrescue is trending on social media as organizations and consumers alike raise awareness of unnecessary food waste that the Halloween tradition creates. According to Hubbub, in the […]

The role of leadership is not what you think. The likelihood is, the more you think of yourself as an expert in leadership – the less likely you are to be a ‘great leader’. If, when you try and picture a great leader you see Steve Jobs, Jack Ma, Nelson Mandela or Elon Musk. You […]

With legalization of recreational marijuana becoming more commonplace alongside a continual rise in the availability of cannabis-based products, it is a turbulent but exciting time for CBD. But do people really understand what CBD is and what it does? Why do people use CBD products … and how are people using it compared to cannabis? According […]

Cannabis talk in the US media is unavoidable these days as changing legislation and recreational dispensaries continue to open up across selected states in the country.  How can companies outside the cannabis space take advantage of this growing trend? Our research with over 2,000 US consumers sought to understand this new opportunity for brands. One-in-five […]

Big data has become a crucial tool for marketers. Targeting customers has never been so easy, quick, and most importantly, accurate. A quick search on the internet, an article read on the web, a message sent to a friend and the magic happens; our “action” is analyzed, we are categorized and we start to see related […]

At Kadence, one of the key traits that we look to develop in all of our team members, is the ability to think creatively. The term ‘creativity’ is often misunderstood. It can be seen by some as a trait that only ‘artistic’ people possess – and not something to improve over time. Whilst it is […]

Turning to my good old friend – the dictionary – I found that a millennial is “a person born in the 1980s or 1990s”. That’s it. A simple demographic. But why do so many young people recoil in horror at the thought of being considered a millennial? I’ll tell you why. What did I do? […]

We’ve all been there. That moment of frustration when you visit a store or restaurant or hotel and are so entirely and completely underwhelmed by the experience. Perhaps it was the inattentive or poorly trained staff. Or the unclear and confusing information. Or the restricting opening hours. But what makes the whole thing worse is […]

“Millennials and their spending habits are wreaking havoc on these 18 industries” – this is one of many headlines about the notorious millennials. They don’t seem like a nice bunch, which is worrying considering that I’m supposedly one of them. Spoiled, disrespectful, addicted to technology, the list goes on. Is this how the world sees […]