Central location testing (CLT market research).
Set your products and campaigns up for a successful launch.
Consumer feedback is vital to the innovation process but testing products and campaigns with consumers can be logistically challenging. This is where we come in, running central location tests to help refine your products before launch.
Our approach to central location testing allows brands to get their products and campaigns in front of consumers so they can gather rich insights to inform and optimize the development process. We have extensive experience in this field, having run central location tests across a wide variety of sectors – from taste tests to technology products.
We can handle every aspect of the process, from sourcing the venue to recruiting the right participants right through to conducting the research itself. You can rely on us to look after even the smallest of details so you can focus on the bigger picture: developing a market-beating product or service.
In our 25+ years running central location tests, we’ve been involved in some of the world’s most high-profile product and campaign launches. From this, we understand the vital importance of maintaining the confidential nature of the stimulus, with extensive processes and protocols in place to guarantee this.
Our approach to central location testing allows our clients to:
Develop winning products and services
By putting consumers at the heart of the product development process, you can develop product and services that outperform the competition.
Develop the optimum flavor for new food and drink products
By gaining valuable feedback on different variants, we can ascertain the best one to take forwards.
Create campaigns that cut through
By engaging consumers in the creative process, we can advise you on how best to tailor your ads for success.
Our customers
View all case studies
Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi
A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
What is a central location test?
What is a Central Location Test (CLT)? Central Location Testing (CLT) is a market research method where participants are invited to a specific location to evaluate products, services, or concepts. This controlled environment allows researchers to gather in-depth insights into consumer preferences and behaviors. Why Use Central Location Testing? Central Location Testing is valuable for […]
An introduction to the global market research process
How is international market research affected by language differences? We share our view from our experience of running global research projects.
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics Director
Vital Strategies
Customer Intelligence Director