Evaluation of campaign effectiveness.

Determine how effective your campaigns are to better inform your marketing strategy.

When it comes to advertising, there is so much white noise a consumer is exposed to. So, how do understand the impact and persuasive power of your advertising over others?

Our campaign effectiveness studies are designed to help you evaluate your overall ad performance by diagnosing strengths, weaknesses, and opportunities for improvement.

We partner with you from the get-go. By collaborating with your stakeholders throughout the process, we can design our campaign effectiveness solutions so that really add value to your business – founded on strategic thinking and high-quality analysis.

The impact campaign effectiveness research can have on your business:

Enhance your marketing strategy

By pinpointing which aspects of your ads are working well as well as those that need to be enhanced, we can work with you to optimize the marketing strategy for your business.

Develop winning campaigns

By bringing teams closer to their customers, we help companies design campaigns that address critical pain points and needs.

Measure the impact on your brand

Our campaign effectiveness studies go a step further and help your business understand the impact of your ads on your brand by uncovering brand perceptions and associations.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

Brands Exposed: What consumers want to see from your marking as they emerge from lockdown

How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.

Download the report now
Brands Exposed
Blog

How Nintendo Conquered the UK Market and Changed Gaming Forever.

In 2005, Nintendo was teetering on irrelevance in the UK. Once a dominant force, the gaming giant had been eclipsed by Sony’s PlayStation and Microsoft’s Xbox, holding a mere 5% market share in a space increasingly dominated by high-powered consoles and competitive gaming. Gaming had become synonymous with young, tech-savvy male audiences – a niche […]

Blog

The Marketing Teams of the Future.

The marketing department, as we know it, is obsolete. Generative AI develops millions of personalized ads in milliseconds. Consumers shape brand narratives in real-time. Predictive algorithms anticipate needs before customers even recognize them. The traditional marketing playbook isn’t just outdated; it’s collapsing. Legacy teams, built on rigid hierarchies and campaign cycles, are being outpaced by […]

Blog

Why Brand Loyalty is Turning Into Tribalism.

Brand loyalty is no longer about what you buy – it is about who you are. Consumers do not just choose brands; they pledge their allegiance. Jeep Wrangler owners – called Jeepers, Apple users, Patagonia advocates, and Nike loyalists are not just customers – they are tribes bonded by shared values, identity, and purpose. A […]

Blog

Fast Food Enters the Subscription Era as Brands Bet on Customer Loyalty.

In early 2022, Panera Bread introduced its Unlimited Sip Club, a subscription service granting customers unlimited self-serve beverages for a monthly fee. It was among the first major fast-food chains to test a subscription-based model, shifting from traditional loyalty programs to a strategy aimed at securing recurring revenue and increasing customer visits. Subscription models are […]

Trusted by