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Each year, around 30,000 new products enter the market. Nearly three-quarters of them will fail to sustain or grow sales within two years. So, how can a brand give a new product the best shot at success and make sure it reaches the right audience in a saturated market? The solution is not to treat […]

How well do you know your consumer base? Can you accurately predict how the design and function of your products will best serve your targeted audience? If the time has come to upgrade your product or service, do you have a strong sense of how your customer base will respond to these changes? These and […]

Opponents of cannabis legalization often cite concerns about cannabis’s effect on public health, warning that increased accessibility will likely result in an increase in the abuse of cannabis and other substances. However, for a country in the midst of an opioid crisis, with an estimated 47,600 opioid-related deaths in 2017, research is needed to understand […]

Every shopper embarks upon a journey when purchasing desired goods or services. That journey can differ dramatically among various types of audiences. On the other hand, certain aspects of the shopper’s journey are similar, regardless of the product or service involved. This is where organizations can benefit dramatically by mapping the customer journey. A comprehensive […]

Market research is an essential activity for companies of all kinds. When entering a new local market or category, it’s crucial to do as much research as possible in many areas to ensure you’re as prepared as possible to launch successfully, with minimal risk. Market research is even more important when entering an international market, […]

Considering expanding into an overseas market? If so, you’ll need to do international market research, but be warned, there are many different methods involved and choices. The difference between good and bad market research can make the difference between the success or failure of your product launch. This is even more true when launching in […]

One of the most important tasks for any business is making sure your customers are satisfied. Without customers, your business is nothing, and dissatisfied customers are unlikely to stay customers for long. There are many ways to measure how satisfied your customers are with your current products, service, and brand. This article will take a […]

The market research industry in India is thriving, but it is not without its’ own challenges and complexities. Size of the Market Research industry in India According to Statista, the size of the market research industry globally is around US$74 billion, with more than half (US$47 billion) coming from within the U.S. At roughly Rs.1500 […]

When launching a new product, it is important to cover all bases. This is how to write a market research report for a new product launch.

As the global food packaging market grows it’s never been more important for businesses to get food packaging right. Here’s how to get the most out of your packaging.