Knowledge hub

A successful product is one that not only looks great but also solves a real problem. Ticking off both boxes requires understanding your customers’ motivations, goals, and behaviors—and user research is the best method for gaining those insights. User studies are conducted in person traditionally, but it’s possible to accomplish the same goals in an […]

When designing a new product or service, or upgrading existing ones, probably the most crucial question brands can ask themselves is: What will our customers think about this?  Companies that plow ahead without undertaking relevant research up-front can sometimes miscalculate what will satisfy the users of that product or service—thereby placing their company’s prestige and […]

For some, 2021 is a year best forgotten. But from a marketers and researchers perspective 2021 certainly revealed some interesting insight into changing consumer behaviors and demands. Here we have compiled the best of our trend reports and guides from 2021 all in one convenient place. Consumer Trends in Asia 2021 This report is specially […]

Singapore has reigned supreme as a lucrative market for domestic and international businesses, and according to many economists, it is the best country to do business.  So, what makes Singapore a favorable market for international companies? Singapore’s location makes it an ideal place for foreign investments. The world’s busiest port and a pro-business environment position […]

Like virtually all aspects of modern life, the market research industry has undergone an explosive change in our COVID-19 pandemic era. While most of the principles of market research remain intact, brands worldwide have had to refine and modify their research methods as part of this “new reality.”  Generally speaking, market research starts with a […]

Each year, around 30,000 new products enter the market. Nearly three-quarters of them will fail to sustain or grow sales within two years. So, how can a brand give a new product the best shot at success and make sure it reaches the right audience in a saturated market? The solution is not to treat […]

How well do you know your consumer base? Can you accurately predict how the design and function of your products will best serve your targeted audience? If the time has come to upgrade your product or service, do you have a strong sense of how your customer base will respond to these changes? These and […]

Opponents of cannabis legalization often cite concerns about cannabis’s effect on public health, warning that increased accessibility will likely result in an increase in the abuse of cannabis and other substances. However, for a country in the midst of an opioid crisis, with an estimated 47,600 opioid-related deaths in 2017, research is needed to understand […]

Every shopper embarks upon a journey when purchasing desired goods or services. That journey can differ dramatically among various types of audiences. On the other hand, certain aspects of the shopper’s journey are similar, regardless of the product or service involved. This is where organizations can benefit dramatically by mapping the customer journey. A comprehensive […]

Market research is an essential activity for companies of all kinds. When entering a new local market or category, it’s crucial to do as much research as possible in many areas to ensure you’re as prepared as possible to launch successfully, with minimal risk. Market research is even more important when entering an international market, […]