Knowledge hub.

In the world of market research, we can only get so far by relying on hard, numerical data. Hard metrics (generated from quantitative research) are extremely useful and should form a core part of any business strategy. But they only tell part of the overall story. To dig deeper and gain a fuller picture of […]

What are the consumer trends to watch in Asia for 2021? We summarize our new report.

Looking ahead to the trends that will shape the coming year is a critical exercise for any business. But in 2021, this is perhaps more significant than ever. What are the key consumer trends in Asia to watch for 2021?

The arrival of Covid-19 has brought with it dramatic changes in food and drink purchase patterns. But which behaviors will stick and what are the longer term trends to watch in food and drink?

The polls have failed again, and as perhaps one of the most visible cases of market research, what does this mean for our industry?

The arrival of Covid-19 brought with it dramatic changes in food and drink purchase patterns. But which behaviors will stick and what are the longer term trends to watch in food and drink?

Since the onset of the pandemic we’ve been working with Bloomberg to understand the priorities, actions and attitudes of business decision makers across APAC. Take a look at the infographic for the key insights from our latest wave including: 69% of companies foresee adopting a hybrid model post-pandemic with a mix of in-office and work-from-home […]

Marketing textbooks are littered with examples of the types of products or services which flopped when they hit the market.  Take Juicero, in which investors pumped a staggering $120 million for a wi-fi connected juice maker that nobody had indicated they wanted or needed. Perhaps unsurprisingly, it was scrapped within two years.  Or ESPN’s mobile […]

Before they reach the target market, products or services always start off as unproven ideas. But in order to avoid costly failures, businesses need to understand whether or not they’ll be a hit with consumers. Concept testing is the process of using qualitative or quantitative research in order to test your ideas ahead of launch. […]

So you have a number of exciting concept ideas but you’re not sure which to take into further development? This is where conducting online concept testing comes in. Online concept testing is the process of evaluating product ideas with consumers prior to their introduction to the market. It can include both quantitative and qualitative research, […]