Knowledge hub.

How well do you know your consumer base? Can you accurately predict how the design and function of your products will best serve your targeted audience? If the time has come to upgrade your product or service, do you have a strong sense of how your customer base will respond to these changes? These and […]

Every shopper embarks upon a journey when purchasing desired goods or services. That journey can differ dramatically among various types of audiences. On the other hand, certain aspects of the shopper’s journey are similar, regardless of the product or service involved. This is where organizations can benefit dramatically by mapping the customer journey. A comprehensive […]

Market research is an essential activity for companies of all kinds. When entering a new local market or category, it’s crucial to do as much research as possible in many areas to ensure you’re as prepared as possible to launch successfully, with minimal risk. Market research is even more important when entering an international market, […]

Considering expanding into an overseas market? If so, you’ll need to do international market research, but be warned, there are many different methods involved and choices. The difference between good and bad market research can make the difference between the success or failure of your product launch. This is even more true when launching in […]

One of the most important tasks for any business is making sure your customers are satisfied. Without customers, your business is nothing, and dissatisfied customers are unlikely to stay customers for long. There are many ways to measure how satisfied your customers are with your current products, service, and brand. This article will take a […]

The market research industry in India is thriving, but it is not without its’ own challenges and complexities. Size of the Market Research industry in India According to Statista, the size of the market research industry globally is around US$74 billion, with more than half (US$47 billion) coming from within the U.S. At roughly Rs.1500 […]

When launching a new product, it is important to cover all bases. This is how to write a market research report for a new product launch.

As the global food packaging market grows it’s never been more important for businesses to get food packaging right. Here’s how to get the most out of your packaging.

Big data and advanced analytics are hot. Voluminous sets of data can be processed automatically using technology. But the data becomes useful only when it is converted into meaningful information. While Big Data has become the buzzword today, it is of little use if it’s not profitably analyzed. The global Big Data and Analytics market […]

Understanding your customer is key to business success. Learn how to make your products or services meet customer pain points along the customer journey. Customers make or break businesses. Companies that meet buyers’ needs are more profitable, while those that don’t will lose buyers and may fail. Even so, some businesses pay little to no […]