Knowledge hub

Dan Kahneman, Nobel Prize winner in economics, once said, “No one ever made a decision because of a number. They need a story.” This statement is particularly true in market research. When faced with an overwhelming amount of data, it can be challenging to know where to start. However, by turning that data into a […]

Let’s talk about how finance is changing, and it’s changing fast. Thanks to tech and what we all want from our money, the way we handle it—from saving to spending—is nothing like it used to be. This isn’t just happening in one place; it’s a global shift. We’re moving money, paying for things, and investing […]

Along the coast of Laguna in the Philippines, Anna, a 17-year-old student, begins her day long before sunrise to work on her small online business, a venture that started as a hobby but has grown into something promising.  Anna’s family has been farmers for generations. Still, with access to the internet,  digital tools, and e-commerce […]

In the brisk, bustling streets of Tokyo, a group of professionals make their way into a sleek, minimalist coffee shop. They’re not here for the millennial pink décor or even the famed avocado toast. Instead, they’re after a new kind of luxury: ethically sourced coffee, a quiet space for remote work, and the latest in […]

Too often, secondary market research is treated as a fallback when budgets are tight. But it deserves a more strategic role. Used well, it’s one of the fastest ways to uncover meaningful patterns, validate assumptions, and gain perspective on the market—without starting from zero. Secondary research draws on existing sources like government databases, academic papers, […]

The Indian Premier League (IPL) is the biggest cricket league in the world, and it draws diverse audiences from every caste, creed, and religion. It is a mini festival, not just a cricketing event. It is also a big platform for brands to connect with audiences on a massive scale.  With its huge viewership, diverse […]

Brands today face a whirlwind of challenges, from the rapid pace of technological change and global uncertainties to the squeeze of rising inflation. It’s a tricky time, making us wonder if now’s the right moment for companies to dive into new or related business areas. The secret for brand leaders looking to grow is to […]

“Alexa, should we invest in voice technology?” The chase for ease and convenience shapes how we shop today, transforming retail. The rise of voice commerce or voice shopping is at the center of this change. We’re moving toward a world where buying things is as simple and quick as saying what we want out loud. […]

A tech company buzzes with anticipation over a groundbreaking product idea promising to redefine its market. Behind the scenes, excitement unites teams across departments, from engineering drafting the first blueprints to marketing strategizing the big reveal. There’s a palpable energy as developers discuss potential features, designers brainstorm aesthetics, and sales teams forecast demand.  Nothing energizes […]