Knowledge hub

We all understand the importance of exemplary customer service and how it affects decision-making. But what about the power of connection? Marketing leaders must understand their customers at a deeper level. One tool that can help achieve this is data. Data-driven insights provide invaluable opportunities to enhance customer experiences, drive engagement, and foster stronger connections. In […]

With tightening financial belts across organizations, understanding how to maximize your research budget while maintaining quality insights and implementing meaningful changes is vital. By adopting strategic approaches and employing effective techniques, you can optimize your research budget to yield the highest return on investment. This blog will explore key strategies to help you get the […]

According to a neurology study conducted by MIT, the human brain can process a visual image in a mere 13 milliseconds, far faster than it can process text. This rapid processing capability stems from visual memories encoded in the medial temporal lobe, where emotions are processed. As a result, visuals can evoke stronger reactions than […]

In the constantly evolving marketing world, one aspect remains a consistent cornerstone of a brand’s success: imagery. With the rise of digital media and a culture increasingly driven by visual content, the images a brand chooses to represent itself can significantly influence the perception and engagement of its audience. This blog post explores the concept […]

Globalization has profoundly transformed the business landscape, bringing unprecedented opportunities and challenges for brands. As markets become increasingly interconnected, brand identity has emerged as a critical factor in establishing and maintaining a competitive edge. Brands must navigate the delicate balance between maintaining their core identity and adapting to diverse cultural contexts to resonate with local […]

What are the current local trends in beauty and food in Thailand and Vietnam? In consumer marketing, it is essential to know the latest trend. Hide (Kadence Thailand) and Kengo (Kadence Vietnam) interviewed four Thai/Vietnamese women who can speak in Japan to reveal the current local trend in beauty and food. The participants prepared the videos to introduce their daily cosmetics/inside refrigerators too. Let’s catch up by watching the recordings below! *Only Japanese available (No English dub/subtitles)

In the fast-paced business world, marketing leaders in large organizations face unprecedented challenges. We live in an information-saturated world, with abundant information on techniques, facts, and figures to assist decision-making. However, without a proper way to harness and analyze this vast amount of information, marketers can quickly become overwhelmed by the constant influx of reports […]

Definition of Fieldwork Fieldwork in market research refers to the collection of primary data directly from the source or field. This involves various techniques such as surveys, interviews, observations, and experiments conducted with targeted groups or individuals. The main aim of fieldwork is to gather raw data, providing firsthand, in-depth, and accurate information about customers’ […]

Establishing a strong brand presence is paramount for success. However, simply creating a brand is not enough. To ensure its longevity and effectiveness, constant monitoring and evaluation are essential. This is where brand tracking comes into play.  Brand tracking is the systematic process of measuring and analyzing a brand’s performance, perception, and impact in the […]