Knowledge hub

Stay up to date with our latest thinking and access useful resources to support you in your role

Filter

Showing 281-290 of 741
Blog_Image
Blog

5 must-have principles for any customer experience strategy

How do you create customer delight? Our latest research sought to explore what matters to customers in 11 markets which match our international footprint: the UK, US, Singapore, Vietnam, Thailand, the Philippines, Japan, Indonesia, India and China and Hong Kong. As part of the research, we uncovered 5 must-have principles for any global customer experience […]

Blog Infographic

What does it take to delight today’s customers?

What does it take to delight today’s customers? Our latest research sought to explore the factors that create truly exceptional customer experiences across 11 markets which match Kadence International’s global footprint: the UK, US, Singapore, Vietnam, Thailand, the Philippines, Japan, Indonesia, India and China and Hong Kong. Take a look at the infographic below to […]

Blog

How to Balance Brand Equity and Performance Marketing for Greater ROI.

The battle between short-term gains and long-term brand equity challenges even the most seasoned marketers. Traditionally, performance marketing and brand building have been seen at odds, with the former focused on immediate returns like clicks, sales, and leads and the latter on cultivating lasting relationships with consumers. However, as we delve deeper into the symbiotic […]

Stay ahead

Get regular insights

Keep up to date with the latest insights from our research as well as all our company news in our free monthly newsletter.

Blog

Content Monetization Models In The Age Of Ad Blocking.

The rise of ad blockers has sparked a major revolution in digital advertising. Gone are the days when users passively accepted every pop-up, banner, and video ad thrown their way. Fed up with the constant barrage of intrusive advertisements, many have turned to ad blockers as a digital shield. This massive shift has thrown a […]

sensory-market-research
Blog

The Role of Sensory Research in Product Development.

Imagine walking into a store and being immediately drawn to a product because of its vibrant colors, the sound it makes, or even its unique texture. This is no accident; it results from meticulous sensory research, a process brands use to design products that meet and exceed consumer expectations on every sensory level. What is […]

Gen-z-in-china
Blog

Gen Z consumers in China in 2024.

China’s retail sector emerged as a key driver of economic recovery post-Covid and has surpassed even the most optimistic forecasts. Based on the latest news, retail sales, which is an indicator of consumption, increased by 5.5%. Although it slowed down from a 7.4% rise in December, it still beat the expected 5.2% gain. During the […]

Blog

Leveraging Sentiment Analysis to Navigate Singapore’s Digital Dialogue.

Singapore boasts an impressive internet penetration rate of 96.9%, making it one of the most connected countries in the world. This figure isn’t just a statistic; it’s a clear indication of the digital-first lifestyle that dominates this island nation. In a market where virtually every consumer interaction has some digital footprint, brands cannot afford to […]

visual-storytelling-in-market-research
Blog

Design and Data Visualization as Insight Catalysts in Market Research.

Customer success teams are bombarded with unprecedented data about how their customers interact with products and services. Every minute, vast information streams are generated from multiple sources—social media feeds, business transactions, Internet of Things (IoT) devices, and more. This relentless influx, often called “information overload,” poses a significant challenge: how can we sift through, interpret, […]

singapore-silver-economy
Blog

The Silver Wave: Capturing the Senior Consumer Market in Singapore.

The poignant memory of her grandmother reluctantly pushing away her favorite meals stayed with Shen Yiru long after her grandmother passed. Suffering from dementia, her grandmother was forced onto a pureed diet to manage her difficulty with swallowing. Despite the family’s efforts to blend various dishes into a palatable form, the unappealing appearance often led […]