Knowledge hub

Imagine walking into a store and being immediately drawn to a product because of its vibrant colors, the sound it makes, or even its unique texture. This is no accident; it results from meticulous sensory research, a process brands use to design products that meet and exceed consumer expectations on every sensory level. What is […]

China’s retail sector emerged as a key driver of economic recovery post-Covid and has surpassed even the most optimistic forecasts. Based on the latest news, retail sales, which is an indicator of consumption, increased by 5.5%. Although it slowed down from a 7.4% rise in December, it still beat the expected 5.2% gain. During the […]

Singapore boasts an impressive internet penetration rate of 96.9%, making it one of the most connected countries in the world. This figure isn’t just a statistic; it’s a clear indication of the digital-first lifestyle that dominates this island nation. In a market where virtually every consumer interaction has some digital footprint, brands cannot afford to […]

Customer success teams are bombarded with unprecedented data about how their customers interact with products and services. Every minute, vast information streams are generated from multiple sources—social media feeds, business transactions, Internet of Things (IoT) devices, and more. This relentless influx, often called “information overload,” poses a significant challenge: how can we sift through, interpret, […]

The poignant memory of her grandmother reluctantly pushing away her favorite meals stayed with Shen Yiru long after her grandmother passed. Suffering from dementia, her grandmother was forced onto a pureed diet to manage her difficulty with swallowing. Despite the family’s efforts to blend various dishes into a palatable form, the unappealing appearance often led […]

Many groundbreaking business ideas are said to have originated on the back of a napkin or during a moment of clarity in the shower. Think about how Airbnb started with two friends renting out air mattresses in their apartment or how a trip to Italy inspired Starbucks. These stories are intriguing, but the true challenge […]

Navigating the future of retail requires a clear-eyed view of where we’ve been and where technology is taking us. Integrating advanced technology and changing consumer expectations are profoundly reshaping the shopping experience. This transformation isn’t just about flashy gadgets or novelty; it’s driven by data, efficiency, and a deeper understanding of consumer behavior. First, consider […]

Thailand, often celebrated as the “Land of Smiles,” is a nation where warmth and friendliness are as much a part of the culture as its vibrant street markets and stunning temples. This nickname, popularized by a tourism campaign in the 1980s, highlights the country’s welcoming spirit and subtly emphasizes a profound understanding of service and […]

Have you ever wondered how Coca-Cola turned a simple beverage into a personalized social phenomenon with its “Share a Coke” campaign? Or how your favorite meal delivery service creates user-friendly designs, making it easy to order your next meal? And how does Liquid Death stand out in the crowded beverage market with its bold and […]

Singapore, known as the “Lion City,” is a thriving economic hub in Asia with one of the highest GDP per capita globally, showcasing immense purchasing power. The city-state thrives on digital savviness, surpassing regional averages in internet and mobile penetration, making it a goldmine for digital marketers eyeing Southeast Asia. However, the key to capturing […]