Knowledge hub

With a staggering 496 million native Spanish speakers worldwide and 595 million individuals who communicate in Spanish globally, this linguistic and cultural tapestry paints a vivid picture of the Hispanic influence on a global scale. Spanish is not only the second most spoken language in the world, trailing only behind Chinese, but it also ranks […]

What would happen if market researchers borrowed a lens from data science?  The traditional tools of market research are fast becoming quaint relics. The old methods of garnering consumer insights and market trends are increasingly seen as mere snapshots that lack the dynamic and predictive capabilities essential in today’s business environment.  This evolving scenario beckons […]

When Nike launched its “Dream Crazy” campaign a few years ago, fronted by former NFL quarterback Colin Kaepernick, the immediate aftermath saw a barrage of opinions, both in favor and against the campaign. But what surprised many was that despite the initial uproar, Nike’s stock climbed, eventually reaching an all-time high. The reason? Nike’s deep […]

Customer loyalty is critical in today’s fiercely competitive market. This is because acquiring a new customer can cost five times more than retaining an existing one, according to the Harvard Business Review. But the dynamics of loyalty are not etched in stone; they are fluid, influenced by an ever-evolving market and ever-changing customer preferences. Herein […]

Ever conscious of their carbon footprint, consumers are now wearing the cape of eco-warriors. They demand transparency, despise falsehoods, and yearn for brands that don’t just wear the green badge but also embody its spirit. We find ourselves amidst a green revolution, where buying a product is no longer a mere transaction but an ethical […]

In this insightful video, our Head of Strategy and Client Services, from the U.K. office Bianca Abulafia, delves into the complex interplay between cultural elements and market research methodologies when engaging global audiences. She hints at intriguing challenges faced by researchers, from navigating strict data privacy in Germany to addressing unique legal constraints in France […]

We’ve all heard tales from the dating world about “ghosting”—that sudden, inexplicable silence from someone who seemed genuinely interested just days, if not hours, ago. It’s a modern phenomenon, a product of our digital age, where ending a relationship can be as simple as hitting the ‘mute’ button. But while ghosting might be associated primarily […]

In market research, the sands are constantly shifting beneath our feet. Just when you think you’ve got a grip on the latest trend or technology, another wave of innovation comes crashing in, promising to revolutionise the industry. Remember when online surveys were all the rage? Or the influx of big data analytics that we thought […]

Our latest report, “The Modern Plate,” closely examines the five defining culinary trends that transcend the traditional dining experience.  The report is a comprehensive look at emerging dining trends and reveals how technology, health, sustainability, and global flavors are reshaping how we think about food.  This summary offers a taste of the transformative trends in […]

In a world where data is the new currency, professionals who can navigate its complex channels are invaluable. Among these experts is Karl Wagner, our Global Head of Data Management. With a presence in ten countries, we require a data maestro to harmonize diverse data streams, ensuring quality, consistency, and compliance across borders. Karl has […]