Knowledge hub

When Oral B set out to revamp its electric toothbrush, it turned to its creative minds. The brief was straightforward: pack the toothbrush with new features to track brushing habits, monitor gum health, and even play music for its users. Yet, as the designers dove deeper, they stumbled upon an insight to pivot the project’s […]

Strategic decision-making based on data is key to achieving competitive advantage in global business. Yet, the journey from raw data to actionable insight is often fraught with challenges, especially when ensuring these insights resonate with and engage key organizational stakeholders.  Drawing from my experience working with brands across various industries, I’ve observed a common hurdle: […]

With its 18,100 islands and islets, Indonesia is home to a diverse population exceeding 270 million people, making it the fourth most populous country in the world.  This vast nation is characterized by a rich mosaic of ethnic groups, languages, and cultures, which shape a unique consumer landscape.  The country’s consumer market is influenced by […]

The significance of understanding diverse consumer segments in the United Kingdom’s consumer market cannot be overstated. The UK, a unique amalgamation of cultures and preferences spanning England, Northern Ireland, Scotland, and Wales, presents a dynamic landscape for marketers and brands.  Recent data from the Office for National Statistics highlights that consumer spending in the UK […]

Step into the world of Karlo Angelo Lazaro, the dynamic Project Manager at Kadence International’s Philippines office. With a career marked by evolution and resilience, Karlo brings a unique blend of experience and passion to market research.  From navigating data analysis to leading groundbreaking projects, his journey shows the transformative power of dedication and curiosity […]

Consumer expectations are shifting toward personalized, digital-first solutions in the financial services sector. Changes in technology and consumer habits are forcing financial institutions to change their strategies. The key to effectively meeting these demands lies in customer segmentation—grouping customers based on shared characteristics, needs, and preferences to deliver tailored experiences that drive loyalty and growth. […]

In the heart of Southeast Asia lies the Philippines, a nation where purchasing decisions are as vibrant and complex as its archipelago of over 7,000 islands. Home to over 100 million people, this market is shaped by a unique blend of cultural depth, economic growth, and technological integration, where traditional and modern shopping habits intertwine.  […]

Gen Z and Alphas, born between the mid-1990s and the early 2010s, are wielding unprecedented influence over market trends, challenging legacy beauty brands to rethink their strategies and embrace a new era of authenticity and purpose. Latest findings spotlight Gen Z as a powerhouse in the US economy, pouring a whopping $143 billion into the […]

There is a new kid on the financial block. Neobanks are brand new players challenging traditional banking models that have dominated for decades. Defined as digital-only, mobile-first financial institutions, neobanks are disrupting the banking scene with their innovative approaches to financial services.  Understanding Neobanks Neobanks, challenger banks, or digital banks are financial institutions that operate […]

Southeast Asia has emerged as a global frontrunner in fintech adoption, setting the stage for a transformative shift in the region’s financial services.  The trend can be attributed to various factors, including a sizable, tech-savvy population, burgeoning e-commerce and digital payments ecosystems, widespread mobile internet connectivity, and proactive government support. These elements have propelled Southeast […]