In-depth interviews (IDI market research).

Engage with consumers and clients one-on-one to access detailed and nuanced insights.

By truly understanding your customers, you’re able to develop strategies that deliver on their needs.

Whether your focus is on B2B or B2C studies, our IDI research approach enables us to engage with individuals on a one-to-one basis, providing an intimate environment to uncover rich insights and explore customer needs, pain points, and perspectives within the context of your brand.

Perfect for both B2B and B2C studies, we conduct IDI market research that allows you to build a deep understanding of your customers and clients. By engaging people on a one-to-one basis, we’re able to uncover rich insights and explore customer needs, pain points and views within the context of your brand.

We can arrange and conduct in-depth interviews face-to-face, over a video call, or on the telephone. Absolutely vital to an effective IDI program is a carefully crafted discussion guide, tailored to specific audiences, and structured to deliver the deepest set of insights. Skilled interviewers also play a crucial role in the success of any IDI project. That’s why all Kadence IDIs are conducted by trained specialists in this field with the analytical skills to dig deep and uncover meaningful insights that your business can act upon.

To ensure the success of our IDI programs, we offer flexibility in conducting interviews. Whether it’s face-to-face, over a video call, or on the telephone, we adapt to the preferences and convenience of participants. Additionally, our expert team works closely with you to develop a carefully crafted discussion guide tailored to specific target audiences.

The role of skilled interviewers is paramount in achieving the objectives of any IDI project. At Kadence International, all our IDIs are conducted by trained specialists with the expertise and analytical skills to dig deep and uncover actionable insights. Our interviewers have a keen ability to facilitate open and honest conversations, ensuring that participants feel comfortable and willing to share their thoughts and experiences.

At Kadence International, we uncover profound customer insights, empower strategic decision-making, and drive business growth. Our tailored approach, experienced interviewers, and meticulous attention to detail guarantee you will receive the most valuable and actionable insights to impact your business success.

The impact IDI market research can have for your business:

Get closer to your customers

By directly engaging with your customers, you’re able to better understand and respond to their needs.

Build a detailed and nuanced view of how you can better meet market demands

By understanding the context that surrounds client and customer needs, you can optimise your offering to ensure it outperforms the competition.

Put your customers at the heart of your business strategy

The rich insights we uncover through IDI market research can be a powerful input to strategy development.

Our Customers

View all case studies

Embedding a customer-centric culture to inform all areas of business strategy for Havells

An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.

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Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung

A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.

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Premium home appliances fridge washing machine

Understanding the elements of value driving recommendations for Panasonic

Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.

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Free Report

Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.

Why Choose Kadence for Market Research?

Global Reach with Local Expertise

Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.

Customised Solutions

At Kadence, we recognise the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.

Customer and Market Understanding
We connect businesses with their customers and provide insights into the broader market to future-proof strategies.
New Product Development Research
We collaborate with brands to create successful products, guiding them from concept development to pricing strategies.
Brand and Advertising Research
We help brands craft impactful communications by identifying messages that truly resonate with their target audience.
Online and Offline Fieldwork Services
As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making.
Insight Activation
We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.

Innovative Methodologies

Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.

Driving Success with Market Research

As a trusted market research agency, Kadence helps businesses achieve success through:

Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
Product Testing: Validate your products against consumer expectations through robust testing.

Partner with Kadence for Market Research

Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.

What is Market Research?

Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell