Online panels and online surveys for market research.

Get access to your target audience with one of the most efficient tools in research.

Your Online Panel and Survey Provider

Capturing data can be costly and time consuming. Through online panels and surveys, we can identify suitable audiences and collect responses to your questions in an effective way – providing the raw data – or the building blocks for insight generation.

There are many different types of online panel providers – from quick mobile access panels to those that can provide big data analytics on their panelists. And different panels are suited to different audience types – some are more likely to have a younger, techier demographic as members, whilst others are better for identifying a B2B audience.

At Kadence, not only do we have our own proprietary panels but we have established partnerships with a range of online panel providers. Based on your target audience, we can identify the most effective way to reach them, helping you gain a deep understanding of their needs and enriching your market research.

At every stage of the process we do the heavy lifting. This includes identifying where to find your target audience, designing the survey in a way that reflects the context of the sample and provides the insights you need, as well as extensive quality control to deliver data you can trust. With all this in hand, you’re able to focus on what matters most – what the research means in the context of your business.

Additionally, our rigorous quality control procedures guarantee that the data collected is reliable and trustworthy, giving you the confidence to make informed business decisions.

By entrusting us with the research process, you can focus on what matters most—interpreting the research findings in the context of your business. We provide comprehensive data and actionable insights that help you understand your target audience, refine your strategies, and drive business growth. Our expertise in leveraging online market research panel providers and our commitment to delivering high-quality research ensures you receive the valuable insights you need to make informed decisions and achieve your goals.

The impact online panels and surveys can have on your business:

Get closer to customers

Finding, profiling and understanding the opinions of your target audience is a fundamental pillar of any research program. Online panels and surveys allow us to do this in a cost and time efficient manner.

Build up a detailed picture of your markets

By asking attitudinal and demographic statements we can build up an understanding of who your audience really is.

Establish norms and benchmarks

Repeating studies over a number of waves means we’re able to provide a longitudinal picture of your desired audience, identifying when brand perceptions or attitudes are changing so you can respond accordingly.

Our Customers

View all case studies

Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi

A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.

Find out more

Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung

A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.

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Establishing a pan-Asian Financial Health Index for GoBear

A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.

Find out more

Demonstrating the value of advertising on the Bloomberg platform

Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.

Find out more

Free Report

Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.

Why Choose Kadence for Market Research?

Global Reach with Local Expertise

Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.

Customized Solutions

At Kadence, we recognize the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.

Customer and Market Understanding
We connect businesses with their customers and provide insights into the broader market to future-proof strategies.
New Product Development Research
We collaborate with brands to create successful products, guiding them from concept development to pricing strategies.
Brand and Advertising Research
We help brands craft impactful communications by identifying messages that truly resonate with their target audience.
Online and Offline Fieldwork Services
As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making.
Insight Activation
We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.

Innovative Methodologies

Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.

Driving Success with Market Research

As a trusted market research agency, Kadence helps businesses achieve success through:

Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
Product Testing: Validate your products against consumer expectations through robust testing.

Partner with Kadence for Market Research

Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.

What is Market Research?

Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore