Online panels and online surveys for market research.
Get access to your target audience with one of the most efficient tools in research.
Capturing data can be costly and time consuming. Through online panels and surveys, we can identify suitable audiences and collect responses to your questions in an effective way – providing the raw data – or the building blocks for insight generation.
There are many different types of online panel providers that can be utilized – from quick mobile access panels to those that can provide big data analytics on their panelists. And different panels are suited to different audience types – some are more likely to have a younger, techier demographic as members, whilst others are better for identifying a B2B audience.
At Kadence, not only do we have our own proprietary panels but we have established partnerships with a range of online panel providers. This means that based on the audience you want to speak to we can find the best way of accessing them so you can build a rich understanding of their needs.
At every stage of the process we do the heavy lifting. This includes identifying where to find your target audience, designing the survey in a way that reflects the context of the sample and provides the insights you need, as well as extensive quality control to deliver data you can trust. With all this in hand, you’re able to focus on what matters most – what the research means in the context of your business.
Additionally, our rigorous quality control procedures guarantee that the data collected is reliable and trustworthy, giving you the confidence to make informed business decisions.
By entrusting us with the research process, you can focus on what matters most—interpreting the research findings in the context of your business. We provide comprehensive data and actionable insights that help you understand your target audience, refine your strategies, and drive business growth. Our expertise in leveraging online panel providers and our commitment to delivering high-quality research ensures you receive the valuable insights you need to make informed decisions and achieve your goals.
The impact online panels and surveys can have on your business:
Get closer to customers
Finding, profiling and understanding the opinions of your target audience is a fundamental pillar of any research program. Online panels and surveys allow us to do this in a cost and time efficient manner.
Build up a detailed picture of your markets
By asking attitudinal and demographic statements we can build up an understanding of who your audience really is.
Establish norms and benchmarks
Repeating studies over a number of waves means we’re able to provide a longitudinal picture of your desired audience, identifying when brand perceptions or attitudes are changing so you can respond accordingly.
Our customers
View all case studies
Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi
A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
The Shopper Who Never Meant to Shop.
You’re watching a livestream. A pair of sneakers flash on screen, not as a hard sell, but as part of the host’s outfit. Before the segment ends, you’ve clicked, carted, and checked out, without ever intending to shop. This is ambient shopping. In 2025, 69% of consumers report making purchases while doing something else: scrolling […]
Why Inflation Is Not Stopping Middle-Class Indulgence.
Rising inflation and economic uncertainty were expected to put an end to discretionary spending for middle-income households. Instead, consumers are making room for indulgence. Across the US, UK, and Europe, households earning moderate incomes continue to prioritize non-essential purchases at rates far closer to affluent consumers than economic models predicted. McKinsey’s 2024 Global Consumer Sentiment […]
Why the She-conomy Is Now Driving Global Growth.
Across the world’s fastest-growing consumer markets, one force is reshaping purchasing behavior, product design, and service delivery: women. From Jakarta to Los Angeles, women are no longer a niche segment—they’re central to growth itself. In the US and UK, they already influence over three-quarters of consumer spending. In Asia, their economic clout is rising even […]
When Sustainability Meets the Limits of Consumer Budgets.
In theory, younger consumers should be leading the green economy. Gen Z and millennials routinely rank climate change among their top global concerns, follow sustainability influencers, and expect brands to take a stance on everything from packaging to politics. But in practice, their purchasing behavior last year tells a different story. According to McKinsey, the […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public Relations
Vital Strategies
Customer Intelligence Director