Market understanding research.
Identify trends and market nuances to position your product or service for success.
Understanding the wider context of a market is crucial in helping you differentiate your offering and identify new opportunities for your business.
At Kadence International, our methodology for market understanding research delves deep into the foundational aspects of market psychology and behaviour, arming you with the strategic knowledge to optimally position your products and services whilst identifying untapped avenues for innovation. We’re not just about data collection but about establishing a profound understanding of markets.
Our technique starts from a broad perspective, examining overarching trends and behaviours influencing the market. It’s from this macro understanding that we begin to scrutinize the specific nuances and intricacies within your targeted demographic. Along this exploratory journey, we work in collaboration with you, capitalising on your existing insights to deliver fresh perspectives and transformative revelations.
Our approach to market understanding research is designed to provide a deep foundational understanding of how markets think and act so that you can understand the most relevant way to position your products and services and find a whitespace for innovation.
We approach market understanding research by looking at the wider spheres of influence on a market, taking a macro understanding of trends and behaviours before zooming in on specific nuances within your desired target audience. We partner with you throughout to ensure we build on your existing knowledge to deliver new news.
Our commitment to this holistic research methodology ensures that we deliver insights that are not only expansive and enlightening but also pragmatically applicable to your brand’s strategy and future growth.
To inform market understanding research, we bring together insight from a diverse range of sources: consumers, subject matter experts, and secondary research materials – including your own past learnings and established cultural norms. This approach allows us to combine broad contextual learnings with targeted findings that we can workshop into detailed action plans with your team.
The impact market understanding research can have on your business:
Develop a rich macro understanding of a market to inform your strategy
By understanding the lifestyle, needs and wants, attitudes and cultural context of your target audience, we can provide a clear list of tangible actions based upon market observations.
Find whitespace for innovation
By helping you understand the trends at play, we can identify new opportunities for innovation within your market.
Design effective marketing strategies
We help you find ways to sharpen your marketing collateral to appeal to a desired audience – building upon cultural insights.
Our customers
View all case studies
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding program has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Coverage
N/ALanguages
N/A
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
Why Scooters, Not Cars, Are Leading Asia’s Electric Future.
While the world watches Tesla, a more profound electric shift is unfolding in Asia. And it’s happening on two wheels. More than 9.6 million electric two-wheelers were sold across Asia in 2023, compared to fewer than 2 million electric cars. In India, electric scooter sales rose by over 36 percent year-on-year, led by local players […]
The Consumer Appetite Fueling a Mushroom Revolution in Grocery.
In a trade hall packed with natural food startups and plant-based hopefuls, the mushroom drinks were among the first to sell out. Odyssey’s lion’s mane “cold brew” disappeared before lunch. Popadelics’ truffle-dusted shiitake chips were gone by midday. And when the Natural Products Expo West wrapped for the year, trend watchers were left with one […]
How Market Research is Adapting to the Attention Economy.
Every second, a huge amount of content competes for our attention—news feeds refresh, notifications alert us, and videos play automatically before we can skip them. People aren’t just scrolling through; they’re avoiding, filtering, and tuning out. This overload of information has made our attention very valuable. Recent studies indicate the average human attention span has […]
Inside Japan’s Overlooked Dental Crisis.
Japan has one of the longest life expectancies in the world. Yet many of its citizens skip the dentist until something hurts, and the results are catching up with them. While the country’s universal health insurance system provides broad access to dental treatments, from fillings to oral surgery, preventive habits remain inconsistent. Japan’s universal health […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & Marketing
Vital Strategies
Customer Intelligence Director