Ad testing research.

Gain feedback in the early stages of creative development to improve ad effectiveness.

ad testing

In a saturated media environment, developing ads that cut through is key. By engaging consumers in this process from the get-go, we can help you to develop adverts that really resonate with the people you want to reach.

We help businesses understand how consumers react to ads in the early stages of development so you can identify the best route to take forward and determine how to strengthen your creative.

Our approach is designed to uncover both subconscious (system 1) and rational (system 2) reactions to develop holistic recommendations for your brand. Using AI-powered facial coding tools we’re able to pull apart emotional responses to ads, identifying the moments that elicit a positive reaction from consumers as well as those that need to be refined to avoid confusion or distraction. We also dig into rational reactions to understand ad recall and impact, using a variety of quantitative and qualitative methods.

Using this dual approach, we’re able to identify opportunities to enhance your ads, helping you to better engage with your target audience and deliver greater value from your marketing.

The impact ad testing research can have on your business:

Maximize ROI

By refining your ad based on consumer feedback before you start final production, you can maximize the effectiveness of your ads and increase the impact of your marketing spend.

Create comms that resonate across different markets

By helping you understand the cultural nuances in responses to ads, we can advise you on how best to tailor your marketing to succeed in different markets.

Tap into new audiences

By testing how your ads performance across different segments and demographics, we can identify appeal beyond your target audience.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

How to run workshops that turn insight into action

How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business?  In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.

Download the guide now
Workshops activation
Blog

What’s Cooking in the Philippines After Milk Tea and Samgyupsal.

Milk tea isn’t just a drink. It is a social signal. Samgyupsal isn’t just a meal — it has become a weekend ritual. Few food trends have achieved what these did: mass appeal across socioeconomic classes, viral traction across platforms, and real estate-level impact in malls and high streets nationwide. Their success offers a blueprint […]

Blog

Why Students Are Choosing New Education Hubs Over the West.

For decades, pursuing a prestigious degree meant a one-way ticket to the West. The United States, United Kingdom, Canada, and Australia stood as the undisputed giants of international education, drawing millions of students eager to secure world-class credentials and global career opportunities. But the equation is shifting. A growing number of students are rethinking the […]

Blog

What the Grocery Aisle Tells Us About the Global Economy.

The fastest way to read the economy might be through a grocery receipt. In the United States, a staple as simple as frozen pizza has become a financial strategy, signaling how households manage cost, comfort, and consistency. And the US isn’t alone. Across markets, pantry staples are doubling as economic sensors. In the UK, a […]

Blog

Industrial Tech Firms Feel the Heat as ESG Transparency Goes Mainstream.

Blueprints and performance specs no longer tell the full story. With buyers and stakeholders demanding greater transparency, industrial tech firms are under increasing pressure to disclose more than just technical capabilities. Procurement teams across sectors are asking deeper questions – about carbon emissions, labor conditions, and lifecycle impact. European disclosure mandates and US reporting proposals […]

Trusted by