Julie is a consumer and shopper insights professional with extensive experience within agencies, CPG manufacturers, and leading retailers. Her passion for amplifying the consumer’s voice is the driving force behind her work, and she excels in leveraging data to inform strategic decision-making and tactical execution. She delivers actionable insights that enhance customer retention and Net Promoter Score (NPS) performance, fortifying brand equity and broadening distribution reach.

Janine, with 25+ years of Insights experience, is a key driver of corporate success. Her top-notch market intelligence shapes growth-focused strategies, leveraging diverse research methods and advanced statistics to tackle challenges, foster innovation, and fuel growth. She’s also a highly regarded speaker at trade shows, seminars, round-tables, trade associations, and industry events.

The challenge

Treatwell started life as an idea around a dining room table in 2008. Now, over 25,000 salons across 11 European countries have partnered with Treatwell, making the most of both the salon software and the consumer-facing hair & beauty booking platform. The research partnership between Kadence International and Treatwell has been integral to this growth journey. Building strong B2B relationships is at the heart of Treatwell’s success. Its partnerships with hair and beauty businesses allow it to provide a thriving marketplace of services for its B2C customers across Europe. Treatwell wanted to further understand and deepen these B2B relationships to uncover new opportunities for growth.

What we did

We designed and executed an extensive programme of research, spanning 3 phases, 10 countries and 2 B2B audiences. At every stage of the process, the research methods were tailored to gain the richest possible insight across this broad range of geographies and audiences. We began merging traditional market insight with desk research to help Treatwell understand the market landscape across Europe. Next, we conducted interviews with salon partners to understand more about their needs and expectations of Treatwell. Finally, we harnessed a CATI approach to ascertain the size of the opportunities identified as part of the research.

The impact of the research

Findings from the research have shaped every aspect of Treatwell’s strategy. A rich understanding of its salon partners’ needs has informed everything from the proposition Treatwell offers, right through to the messages it leverages in its comms with this audience.

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.

Performance Marketing & Analytics Director
Treatwell

The challenge

With over 2,700 journalists and analysts across 120 countries, Bloomberg is one of the world’s largest news organisations, providing global business leaders with the information and analysis required to win in today’s complex marketplace. In the wake of unprecedented global uncertainty, Bloomberg wanted to help its readers navigate the path ahead, by shedding light on how their peers were responding to the pandemic.

What we did

We spoke to over 700 business decision makers in 6 markets (Singapore, Thailand, Malaysia, Hong Kong, Japan and Australia) to understand the shift in their priorities, exploring everything from top concerns and challenges right through to attitudes towards business travel and expectations from brands.

To bring this to life for Bloomberg and its readers, we produced an engaging infographic highlighting the key findings with the help of our in-house design and data visualisation team.

The impact of the research

The research has allowed Bloomberg to provide valuable insight to its readers about how business decision makers priorities are evolving at this critical time. As the first of 3 waves of research on this topic, we’ll be able to track changes in attitudes and behaviours over time to help business leaders understand and react to the changing situation.

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.

Performance Marketing & Analytics Director
Treatwell

The challenge

With over 2,700 journalists and analysts across 120 countries, Bloomberg is one of the world’s largest news organizations, providing global business leaders with the information and analysis required to win in today’s complex marketplace. As a media owner, Bloomberg doesn’t just generate its own news stories, it executes and runs media campaigns for clients too. We wanted to understand the impact of advertising through Bloomberg to demonstrate its role as a leading advertising platform.

What we did

Bloomberg is a subscription-based premium publisher that provides high quality business journalism. Our hypothesis was that that this status would rub off on the brands that advertise on the platform, specifically, on the key brand metrics for Bloomberg advertisers. To explore this, we ran a comprehensive neuro study with international news consumers in Hong Kong and Singapore, measuring in-the-moment neuro-responses to adverts embedded across range of platforms – including Bloomberg and different social media sites. This was followed by a survey focused on the brands they had just been exposed to capture immediate brand recall and the overall impact of the platform on call-to-action metrics.

The impact of the research

Our study busted the myth that all impressions leave the same impression. We were able to establish that when the exact same advert is shown on Bloomberg versus social media sites – there is a significant increase in the memory coding and call to action metrics. This means that viewers will remember the advert and the message much longer if they see it on a Bloomberg site. These findings have been invaluable for Bloomberg, enabling it to demonstrate the value of the media campaigns it runs on its site and positioning it as the advertising platform of choice.

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.

Performance Marketing & Analytics Director
Treatwell