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We’ve all heard tales from the dating world about “ghosting”—that sudden, inexplicable silence from someone who seemed genuinely interested just days, if not hours, ago. It’s a modern phenomenon, a product of our digital age, where ending a relationship can be as simple as hitting the ‘mute’ button. But while ghosting might be associated primarily […]

In market research, the sands are constantly shifting beneath our feet. Just when you think you’ve got a grip on the latest trend or technology, another wave of innovation comes crashing in, promising to revolutionise the industry. Remember when online surveys were all the rage? Or the influx of big data analytics that we thought […]

Our latest report, “The Modern Plate,” closely examines the five defining culinary trends that transcend the traditional dining experience.  The report is a comprehensive look at emerging dining trends and reveals how technology, health, sustainability, and global flavors are reshaping how we think about food.  This summary offers a taste of the transformative trends in […]

In a world where data is the new currency, professionals who can navigate its complex channels are invaluable. Among these experts is Karl Wagner, our Global Head of Data Management. With a presence in ten countries, we require a data maestro to harmonize diverse data streams, ensuring quality, consistency, and compliance across borders. Karl has […]

In the early 21st century, the automotive world witnessed a game-changing figure: a staggering 10 million electric vehicles (EVs) traversed roads worldwide by the end of 2020, as the International Energy Agency reported. While this number might have been unthinkable a mere decade ago, it has quickly become a testament to humanity’s increasing pivot towards […]

AI, or Artificial Intelligence, is changing the game in marketing and market research, helping us understand what customers want and making smarter business moves. Experts say that  AI in marketing will become a whopping $78.8 billion industry by 2030! This goes to show how important AI is becoming in helping brands create better strategies and […]

Understanding consumer behavior is crucial as digital technology reshapes the retail industry. Every click, view, and scroll by a potential customer holds significant value. The journey from browsing a website to finally hitting the ‘Buy’ button is intricate, often driven by many factors that marketers need to comprehend.  This is why market research becomes the […]

Today, businesses are tasked not just with generating profits but with doing so responsibly. One of the most pressing challenges is the staggering amount of food that goes to waste yearly, a symptom of inefficiencies in the food supply chain and consumer habits. This waste is not just a lost economic opportunity but a significant […]

Environmental sustainability has emerged as a cornerstone of brand integrity, corporate responsibility, and a growing determinant of bottom-line success. As public consciousness veers emphatically towards sustainability, the pressure is mounting for brands to respond.  With environmental awareness at its pinnacle, prominent Quick Serve Restaurants or QSRs are unveiling ambitious sustainability goals. For instance, Burger King […]

According to Statistica, by 2025, the global big data analytics market’s annual revenue will likely grow to $68.09 billion. Data science is a beacon that guides corporations and individuals. It has revolutionized industries, from healthcare, where predictive algorithms can forecast outbreaks and patient needs, to finance, where it’s used to detect fraudulent transactions in real-time. […]