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A Guide to Diversity and Inclusion in Market Research

Your business likely serves customers across various demographics, income levels, and ethnic groups, and therefore, your research should reflect that. So, how do you ensure your market research is diverse and inclusive enough?  Many companies fail to achieve diversity in market research. They rely on an overly homogenous group of research participants, drawn from the […]

Pragya Parmita Singh Kadence
Blog

Women in Research Spotlight

Kadence International is an agency with a lot of talent from all around the world. In this series, we honor some of our female colleagues leading up to International Women’s Day, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Pragya Parmita Singh Position: Senior […]

Pooja Mehra
Blog

Women in Research Spotlight

Kadence International is an agency with a lot of talent from all around the world. In this series, we honor some of our female colleagues leading up to International Women’s Day, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Pooja Mehra Position: Senior Executive- Project […]

Cheryl Houng Kadence
Blog

Women in Research Spotlight

Kadence International is an agency with a lot of talent from all around the world. In this series, we honor some of our female colleagues leading up to International Women’s Day, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Cheryl Houng Position: Senior Insight Executive […]

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Nicole Sun Kadence
Blog

Women in Research Spotlight

Kadence International is an agency with a lot of talent from all around the world. In this series, we honor some of our female colleagues leading up to International Women’s Day, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Nicole Sun Position: Customer Service […]

Bridgette Lafaye Kadence
Blog

Women in Research Spotlight

Kadence International is an agency with a lot of talent from all around the world. In this series, we honor some of our female colleagues leading up to International Women’s Day, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Bridgette LaFaye Position: Junior Data […]

Adhistya Febriani
Blog

Women in Research Spotlight

Kadence International is an agency with a lot of talent from all around the world. In this series, we honor some of our female colleagues leading up to International Women’s Day, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Adhistya Febriani Position: Senior Research […]

Anna Veruha Kadence
Blog

Women in Research Spotlight

Kadence International is an agency with a lot of talent from all around the world. In this series, we honor some of our female colleagues leading up to International Women’s Day, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Anna Varuha Position: Operations Manager […]

Sarah Serbun Kadence
Blog

Women in Research Spotlight

Kadence International is an agency with a lot of talent from all around the world. In this series, we honor some of our female colleagues leading up to International Women’s Day, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Sarah Serbun Position: Insight Director […]

Kritika Goyal Kadence
Blog

Women in Research Spotlight

Kadence International is an agency with a lot of talent from all around the world. In this series, we honor some of our female colleagues leading up to International Women’s Day, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Kritika Goyal Position: Senior Research […]