Knowledge hub.

Turning to my good old friend – the dictionary – I found that a millennial is “a person born in the 1980s or 1990s”. That’s it. A simple demographic. But why do so many young people recoil in horror at the thought of being considered a millennial? I’ll tell you why. What did I do? […]

We’ve all been there. That moment of frustration when you visit a store or restaurant or hotel and are so entirely and completely underwhelmed by the experience. Perhaps it was the inattentive or poorly trained staff. Or the unclear and confusing information. Or the restricting opening hours. But what makes the whole thing worse is […]

“Millennials and their spending habits are wreaking havoc on these 18 industries” – this is one of many headlines about the notorious millennials. They don’t seem like a nice bunch, which is worrying considering that I’m supposedly one of them. Spoiled, disrespectful, addicted to technology, the list goes on. Is this how the world sees […]

How do you create customer delight? Our latest research sought to explore what matters to customers in 11 markets which match our international footprint: the UK, US, Singapore, Vietnam, Thailand, the Philippines, Japan, Indonesia, India and China and Hong Kong. As part of the research, we uncovered 5 must-have principles for any global customer experience […]

From churn rate to net promoter source, there are numerous metrics for understanding customer satisfaction. But if you want to go beyond satisfaction and create an experience that truly delights customers, should you be measuring something different? Our latest research sought to understand the factors which create customer delight across 11 markets which match Kadence […]

What does it take to delight today’s customers? Our latest research sought to explore the factors that create truly exceptional customer experiences across 11 markets which match Kadence International’s global footprint: the UK, US, Singapore, Vietnam, Thailand, the Philippines, Japan, Indonesia, India and China and Hong Kong. Take a look at the infographic below to […]

We are thrilled to have been recognized as the best market research agency in Singapore at Marketing’s annual Agency of the Year Awards. Kadence International triumphantly brought home gold for Market Research Agency of The Year, after winning bronze in the category for two consecutive years. The Agency of Year awards seek to recognize the […]

The way in which we live and work in our cities is changing. As population densities rise, the way people commute is shifting. This has implications for a host of sectors. From automotive manufacturers to technology companies, brands will need to adapt fast to meet consumers’ changing needs. Our latest research, with 5000 consumers across 13 cities, is designed to help brands navigate this changing landscape.

We all complain about our daily commute. But have you ever wondered how it compares to others around the world? Our new research, with over 5000 commuters worldwide, lifts the lid on global commuting patterns, unpicking the differences across countries and revealing new opportunities for brands. We explored commuter behaviors in 13 cities which closely […]

Death by PowerPoint is still a killer. The solution? Invest in design Design is the silver bullet for research. Make your findings interesting, simple and easy to understand and the world will take notice. If it intuitively makes sense your findings will spread like wildfire. If not, it’ll die on the screen. Recently there’s been […]